PERSEPSI MASYARAKAT TERHADAP PEMBELIAN ALBUM FISIK MUSISI DI SURABAYA

Abstract

Pyhsical album musician is a form of career acievement for every muasician. Every song that been made can be easily compiled directly in Compact disc, Vynil or Tape that can easily listened by the listener. The listener can knowing who is the band or the singer in the appendix of the album, lyrics, the maker of the song, the date of the album releas, or the story behind the making of the album that we can only know if we have the album. But in fact, there so many false pyhsical album which sold in the market. This research is aimed to to find out the public perception to the purchasing of physical musician album in Surabaya. The population is all customers of Cempaka Music Store. The sample collection technique has been done by using in-depth interview by conducting interview to the 9 informants who have different age and profession background. The analysis technique has been carried out by using qualitative descriptive method which is useful to provide data and facts. The result of the research shows that the public perceptiaon to the purchasing of physical musician album gives positive and significant influence.
Key words: Public perception, Purchasing, Physicial musician album