Jurnal Ilmu dan Riset Manajemen (JIRM)

PENGARUH LOCUS OF CONTROL, SELF EFFICACY DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN GREENSMART SURABAYA

2024-10-31T02:02:34+00:00

Human resources can force other various resources, such as physical, financial, and information resources in the organization. Moreover, employees not only as the sources but also have a role as capital or assets which will affect the quality and improvement of the organization. Therefore, this research aimed to find out the effect of locus of control, self-efficacy, and work environment on the employees’ performance at Greensmart Surabaya. The research was quantitative. The population was employees at Greensmart Surabaya. Furthermore, the data were primary. The data collection technique used saturated sampling. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 80 respondents as the sample. Additionally, the data analysis technique used multiple linear regression with the SPSS 23.0 version. The result showed that: (1) Locus of control had a positive and significant effect on the employee’s performance at Greensmart Surabaya; (2) Self-efficacy had a positive and significant effect on the employee’s performance at Greensmart Surabaya; (3) Work environment had a positive and significant effect on the employee’s performance at Greensmart Surabaya.

PENGARUH FASHION INFLUENCER, RISIKO KESEHATAN DAN BRAND TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PAKAIAN BEKAS

2024-10-31T02:23:13+00:00

This research aimed to determine and analyze the effect of fashion influencers, health risks, and brands on purchasing decisions. The sample was 100 Z-generation in Surabaya who had bought thrift products online or offline, as respondents. Moreover, the data analysis technique used multiple linear regression. The data were primary. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents through Google Forms. The result concluded that fashion influencers had an insignificant effect on purchasing decisions. It happened because consumers did not get fully the information. They visited the social accounts of fashion influencers to get references wanted and suited their taste. However, health had a positive and significant effect on purchasing decisions since there was a worry about a defective product. Therefore, consumers prefer shopping the products in thrift stores that at present have developed and increased product quality. Furthermore, the products in stores appeared new and hygienic, so there was no worry for consumers about the risk. Likewise, the brand had a positive and significant effect since Z-generation consumers wanted to look expressively suited to their mood and selfcharacteristics.

WORK LIFE BALANCE, BURNOUT, WORK FAMILY CONFLICT DAN MOTIVATION TERHADAP JOB SATISFACTION KARYAWAN BANK DKI CABANG RUNGKUT SURABAYA

2024-10-31T02:29:56+00:00

This research aimed to find out the effect of work-life balance, burnout, work-family conflict, and motivation on the employees’ job satisfaction at Bank DKI, a branch of Rungkut, Surabaya. The research was quantitative. The population was 67 employees who worked at Bank DKI, a branch of Rungkut, Surabaya. Moreover, the data collectiontechnique used a non-probability sampling technique or saturated sampling i.e., atechnique with a research population of as many as 67 people. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaireswere distributed through Google Forms. Additionally, the data analysis techniqueused multiple linear regressions with SPSS (Statistical Product and Service Solution) application. In addition, the classical assumption test showed that there were no indications of deviant variables. The result concluded that work-life balance had a positive and significant effect on employees’ job satisfaction. However, burnout had a negative and significant effect on employees’ job satisfaction. Likewise, work-family conflict had a negative and significant effect on employees’ job satisfaction. On the other hand, motivation had a positive and significant effect on the employees’ job satisfaction at DKI Bank, branch of Rungkut, Surabaya.

PENGARUH BUDAYA KERJA, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PT SUMBER RUBBERINDO JAYA SURABAYA)

2024-10-31T02:34:30+00:00

This Research aimed to determine and analyze the effect of work culture, work environment, and work discipline on the employees performance at PT. Sumber Rubberindo Jaya Surabaya. The research was quantitative. The data analysis technique used multiple linear regression and coefficient determination with SPSS (Statistical Product and Service Solution) 26.0 version. Moreover , the population was 80 staffs of the marketing, financial, and production office at PT. Sumber Rubberindo Jaya Surabaya. The result showed that work culture, work environment, and work discipline on the employees performance at PT. Sumber Rubberindo Jaya Surabaya. According to the result, the management of PT. Sumber Rubberindo Jaya Surabaya needed to apply work culture attitudes and implement work as worship, one of which was intending and praying before work activities. Furtermore, for the physical work enviroment, the management was expected to install soundproffing on machines without neglecting also non-physical communication environments as very important to consider. In other words, when there was miscommunication among employees, the solution would be taken immediatelly and properly. Additionally, the work discipline had to be concerned with employees time punctuality when entering working hours.

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP MINAT BELI SMARTPHONE SAMSUNG DI SURABAYA

2024-10-31T02:39:18+00:00

This research aimed to find out and analyze the effect of quality product, price, and brand image on the consumers’ purchasing intention of Samsung smartphones in Surabaya. Moreover, the research was causal-comparative with a quantitative approach. The data collection technique used accidental sampling, in which everyone who met the research was the sample. Furthermore, since the number of the population was unknown, the Lemeshow formula was used. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 96 respondents as the sample. Additionally, the data analysis technique used multiple linear with SPSS (Statistical Product and Service Solution). The result showed that product quality had a positive and significant effect on the consumers’ purchasing intention of Samsung smartphones in Surabaya. Likewise, price had a positive and significant effect on the consumers’ purchasing intention of Samsung smartphones in Surabaya. Similarly, brand image had a positive and significant effect on the consumers’ purchasing intention of Samsung smartphones in Surabaya.

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN MOTOR VESPA MATIC

2024-10-31T02:43:30+00:00

The advancement of the business world development provides opportunities for the automotive business. Consequently, Indonesia's automotive companies grow rapidly with tight competition and product quality. Vespa is the one that is mostly discussed within the automotive world with its competitive product, i.e. Vespa Matic. The product made teenagers interested in design. This research aimed to determine the effect of brand image, product quality, and lifestyle on the purchasing decisions of Vespa Matic motor. The research was quantitative. Moreover, the population was a community of Vespa Matic scooters. The data were primary. Furthermore, the data collection
technique used purposive sampling. In line with that, there were 98 respondents as the sample. The instrument in the data collection technique was a questionnaire. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26.0.The result showed that brand image, product quality, and lifestyle had a positive and significant effect on the purchasing decisions of Vespa Matic motor.

PENGARUH PELATIHAN, DISIPLIN KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA GURU DI SMK WACHID HASYIM 1 SURABAYA

2024-10-31T02:48:39+00:00

This research aimed to find out the effect of training, work discipline, and work satisfaction on the teachers’ performance at SMK Wachid Hasyim 1 Surabaya. The research was descriptive-quantitative. Moreover, the population was all teachers at SMK Wachid Hasyim 1 Surabaya, which consisted of 65 respondents. The data collection technique used saturated sampling, in which all members of the population were the sample. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed directly to the respondents. Furthermore, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26 version. The result showed that training had a positive and significant effect on the teachers’ performance at SMK Wachid Hasyim 1 Surabaya. Likewise, work discipline had a positive and significant effect on the teachers’ performance at SMK Wachid Hasyim 1 Surabaya. Similarly, work satisfaction had a positive and significant effect on the teachers’ performance at SMK Wachid Hasyim 1 Surabaya.

PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN RUSTIC MARKET SURABAYA

2024-10-31T02:53:43+00:00

Each Food and Bevarage company needs to produce and deliver the products and services which the customer want suited with the appropite price. This research aimed to find out the effect of brand image, product quality, price, and life-style on the customers purchasing decisions Rustic Cafe Surbaya.The research was casual-quantitative. Moreover, the population was consumer who had purchased products at Rustic Cafe Surabaya. The data collection technique used incidental sampling. In line with that, there were 100 the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression.The result indicated that brand image had negative and insignificant effect on consumers purchasing decisions at Rustic Cafe Surabaya Likewise; Price had a positive and significant effect on consumers purchasing decisions at Rustic Cafe Surabaya Similarly, life-style had a positive and significant effect on consumers purchasing decisions at Rustic Cafe Surabaya.

PENGARUH DIGITAL MARKETING DAN CITRA PASAR TRADISIONAL TERHADAP KEPUTUSAN PEMBELIAN DI MEDIASI WORD OF MOUTH (Studi Pasar Tradisional Genteng Surabaya)

2024-10-31T03:14:08+00:00

This research examined the indirect effect of digital marketing and traditional market omage on purchasing. It also to examine the effect of digital marketing and traditional market image on word of mouth. Moreover, it examined the effect of word of mouth on purchasing decisions. The research was quantitative. The population of Surabaya netizens.Furthermore, as the population was unknow in number, the Lameshow formula wa used. In line with that, there were 100 respondens as the sample. The data collection technique used purposive sampling. Additionally, the data were primary and used distributed questionnaires. The data analysis technique used Partial Least Square(PLS) with SmartPLS 3.0. The result showed that both digital marketing and traditional market image had a positive and signification effect on purchasing decisions. digital marketing has a positive and significant effect on word of mouth, traditional market image has a positive and significant effect on word of mouth and word of mouth has a positive and significant effect on purchasing decisions.

PENGARUH KUALITAS PELAYANAN, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MIE KLUNTUNG PAK YANTO

2024-10-31T03:57:55+00:00

The global pandemic causes economic instability, especially in the UMKM sectors, which has decreased sales turnover due to the government's policies. The policies implement activity restrictions that urge people to stay at home. As a consequence, many UMKM have to stop for a while. One of the business sectors affected is Mie Kluntung Pak Yanto which is used as the object of this research. This research examined the empirical effect of service quality, price, and product quality on the customers’ loyalty at Mie Kluntung Pak Yanto Surabaya. The research was descriptive-quantitative. Furthermore, the data collection technique used a non-probability sampling with 100 customers as the sample. The independent variables were service quality, price, and product quality. Meanwhile, the dependent variable was customers’ loyalty. The data analysis technique used multiple linear regressions with SPSS 24. Moreover, the result showed that service quality, price, and product quality partially and simultaneously had a positive and significant effect on the customers’ loyalty at Mie Kluntung Pak Yanto Surabaya.

PENGARUH PERPUTARAN PERSEDIAAN, LIKUIDITAS, DAN LEVERAGE TERHADAP PROFITABILITAS PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BEI PERIODE 2016-2020

2024-10-31T07:06:57+00:00

This research examined the effect of profitability, leverage, and firm size on firm value. The profitability was referred
to as Return On Asset (ROA), leverage was referred to as Debt to Equity Ratio (DER), firm size was referred to as
Logarithm natural (Ln), and firm value was referred to as Price to Book Value (PBV). The research was quantitative.
Moreover, the data collection technique used purposive sampling, in which the sample was based on the criteria given.
In line with that, there were 24 companies as the sample from 51 population of Consumer Goods companies listed on
the Indonesia Stock Exchange (IDX) during 2018-2022. In total, 120 data samples were taken during 5 years of
observation. Furthermore, the data were secondary through financial statements and annual reports. The data analysis
technique used multiple linear regression. The result showed that profitability (ROA) positively affected firm value
(PBV). Likewise, leverage (DER) had a positive effect on firm value (PBV). Similarly, firm size had a positive but
insignificant effect on firm value (PBV).

PENGARUH STRATEGI INOVASI DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN PADA PT BERLINA TBK

2024-10-31T07:09:54+00:00

The problem of competition in the global market continues to grow and is increasingly becoming a major issue, a challenge that is not easy. The current globalization process has a significant impact on the survival of organizations and businesses. This research aims to determine the effect of Innovation and Motivation Strategy on employee productivity at PT Berlina Tbk. This type of research uses a quantitative approach using multiple linear regression statistical analysis. The population used in this research is all employees who work at PT Berlina Tbk. The sampling technique in this research used a simple random sampling method using the Slovin formula and a sample of 77 employees was found. The data collection technique was carried out using the survey method with a questionnaire with a Likert scale. The data analysis technique uses multiple linear regression analysis with hypothesis testing using the t test with SPSS version 26 software tools. The result showed that the innovation strategy had a positive and significant effect on the employees’ work productivity at PT Berlina Tbk. Likewise, motivation strategy had a positive and significant effect on the employees’ work productivity at PT Berlina Tbk.

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PELUMAS UNITED OIL (STUDI KASUS KONSUMEN UNITED OIL DI KOTA SURABAYA)

2024-10-31T07:17:25+00:00

This research aimed to determine and analyze consumers’ purchasing decisions at United Oil in Surabaya. To build customers’ trust in purchasing the products, there were 3 independent variables examined, namely brand image, product quality, and promotion. Meanwhile, the dependent variable was purchasing decisions. The population was consumers in Surabaya who had purchased United Oil in infinite numbers. Moreover, the research was quantitative. The data collection technique used non-probability sampling. In line with that, there were 100 respondents as the sample. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed online through WhatsApp.The result showed that brand image had a positive and significant effect on purchasing decisions at United Oil in Surabaya. Likewise, product quality had a positive and significant effect on purchasing decisions at United Oil in Surabaya. Similarly, the promotion had a positive and significant effect on purchasing decisions at United Oil in Surabaya.

PENGARUH KUALITAS PRODUK, HARGA, TEMPAT DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA KEDAI KIDAL SURABAYA

2024-10-31T07:21:28+00:00

This research aimed to find out, analyze, and examine the effect of product, price, place, and store atmosphere on customer satisfaction at Kidal store Surabaya, located in jl. Luntas no.1 pacar keling, Surabaya. As one of the companies’ objectives, having good product quality can affect the business sustainability of Kidal store Surabaya. Moreover, the population was customers who had visited and were satisfied with the service by Kidal Store Surabaya. The data collection technique used non-probability sampling. Furthermore, the sampling technique used purposive sampling. In line with that, there were 100 respondens who fulfilled the criteria as the sample. Additionally, the data analysis technique used an instrument test with validity and reliability tests, classical assumption test, and multiple linear regression with SPSS 25 (statistical Product and Service Solution). Additionally, the result showed that both product quality and store atmosphere had a significant effect on customers’ satisfaction in the Kidal store Surabaya. On the other hand, price and place had an insignificant effect on the customers’ satisfaction in the Kidal store Surabaya.

PENGARUH INFLUENCER MARKETING, EVENT MARKETING, DAN CONSUMPTIVE BEHAVIOUR TERHADAP PRODUCT PURCHASE DECISIONS VISUAL SKIN GAME MOBILE

2024-10-31T07:47:27+00:00

This research aimed to find out the effect of influencer marketing, event marketing, and consumptive behavior on the purchasing decisions of virtual skin game Mobile Legends. The research was quantitative. Moreover, the data collection technique used purposive sampling. The sampling technique used non-probability sampling. Furthermore, the sample was 100 Surabaya citizens who had purchased the virtual skin game Mobile Legends. The data analysis technique used multiple linear regression. Additionally, the data were primary with Google Forms as the instrument in the data collection technique. The data analysis technique used multiple linear regression. The result concluded that influencer marketing had a positive and significant effect on purchasing decisions since the product was suitable as the consumers wanted. Similarly, event marketing had a positive and significant effect on purchasing decisions as the events held to promote virtual skins in Surabaya was enough to attract the attention of players to visi. Likewise, consumptive behavior had a positive and significant effect on purchasing decisions. It happened because the product could give satisfaction to players who liked collecting virtual skin game Mobile Legends.

PENGARUH KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI E-WOM (STUDI PADA PENGGUNA SCARLETT)

2024-11-11T03:17:21+00:00

This research aimed to examine the effect of trust and product quality on the purchasing decisions mediated by E-Wom (Electronics Word of Mouth) at Scarlett. The research was quantitative. Moreover, the data collection technique used accidental sampling, i.e., a direct sample which was determined by the researcher during the observation. The instrument in the sampling technique was the Lemeshow formula. In line with that, there were 100 respondents as the sample. Furthermore, the data analysis technique used Partial Least Square (PLS) which used SmartPLS 3.0 software as the calculation tool. The Partial Least Square was applied as this technique was implemented in all data scales. Besides, it did not require any assumptions and had an orientation to predict the constructed variable with the development theory. The result indicated that trust, product quality, and E-Wom had a significant effect on the purchasing decisions. Additionally, trust had an insignificant effect on the E-Wom. On the other hand, product quality had a significant effect on the E-Wom. In addition, E-WOM could mediate the effect of product quality on purchasing decisions. Meanwhile, E-WOM could not mediate the effect of trust on purchasing decisions.

PENGARUH HALAL AWARENESS, BRAND TRUST DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN URBAN LIP CREAM MATTE IMPLORA

2024-11-11T03:19:37+00:00

This research aimed to analyze and determine consumers’ purchasing decisions for Implora lip cream. Through a process, the consumers will evaluate and then choose from many choices to decide which the most suitable for their needs. Moreover, Muslims in choosing cosmetics products have to match their activities based on Islamic Syariah, i.e. halal. Besides, their consideration is from brand trust and experience before using the products. Therefore, it was implemented to examine the effect of halal awareness, brand trust, and electronic word of mouth on the consumers’ purchasing decisions for Implora Urban Lip Cream Matte. The population was all Muslim women who had purchased and used Implora Urban Lip Cream Matte, with infinite numbers. Moreover, the research was quantitative with 100 respondents as the sample. The data collection technique used purposive sampling. The result showed that halal awareness had a positive and significant effect on the consumers’ purchasing decisions for Implora Urban Lip Cream Matte. Likewise, brand trust ad a positive and significant effect on consumers’ purchasing decisions. However, electronic word of mouth had a positive but insignificant effect on the consumers’ purchasing decisions for Implora Urban Lip Cream Matte.

PENGARUH LINGKUNGAN, KERJA DISIPLIN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PERUM PERHUTANI DIVISI REGIONAL JAWA TIMUR

2024-11-11T03:27:16+00:00

This research aimed to find out the effect of work environment, work discipline, and work stress on the employees’ performance at Perum Perhutani Division East Java Regional. The research was quantitative. Furthermore, the data collection technique used non-probability sampling, in which all members of the population were the sample (saturated sampling. In line with that, there were 88 respondents as the sample. Moreover, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression with the instrument of SPSS (Statistical Product and Service Solution). The result showed that work environment had a positive and significant effect on the employee’s performance at Perum Perhutani Division East Java Regional. Likewise, work discipline had a positive and significant effect on the employee’s performance at Perum Perhutani Division East Java Regional. Similarly, work stress had a positive and significant effect on the employee’s performance at Perum Perhutani Division East Java Regional.

PENGARUH RETURN ON EQUITY, CURRENT RATIO, DEBT TO ASSET RATIO DAN TOTAL ASSET TURNOVER TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN RETAIL DI BURSA EFEK INDONESIA TAHUN 2018-2022

2024-11-11T03:35:47+00:00

This research examined the effect of Return On Equity (ROE), Current Ratio (CR), Debt to Asset Ratio (DAR), and Total Asset Turnover (TATO) on the firm value of Retail companies listed on the Indonesia Stock Exchange (IDX) during 2018-2022. The research was quantitative. Moreover, the data were secondary; in the form of companies’ financial statements. The data collection technique used saturated sampling, in which all members of the population were structured homogenously with criteria given as a sample. In line with that, there were 7 companies as the sample. Furthermore, the data were taken for 5 years (2018-2022). In total, 35 data samples were analyzed. The data analysis technique used multiple linear regression with SPSS 25. The result, from the hypothesis test (t-test) showed that ROE had a positive and significant effect on firm value. However, CR had a negative and insignificant effect on firm value. In contrast, both DAR and TATO had a negative and significant effect on firm value.

PENGARUH DISIPLIN, MOTIVASI, MINAT, TERHADAP PRESTASI MAHASISWA

2024-11-11T09:03:16+00:00

This research aimed to determine the effect of discipline, motivation, and interest on the students’ achievements at STIESIA Surabaya. The research was quantitative. Moreover, the population was students of STIESIA Surabaya. The data collection technique used non-probability sampling, in which all members of the population were not given the same opportunity to be selected as a sample. Furthermore, the sampling technique used accidental sampling. In line with that, there were 82 respondents as the sample. The data were primary, in the form of a questionnaire. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solutions) The result showed that discipline had a positive but insignificant effect on the students’ achievements at STIESIA Surabaya. On the other hand, both motivation and interest had a positive and significant effect on the students’ achievements at STIESIA Surabaya.