Jurnal Ilmu dan Riset Manajemen (JIRM)

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN PADA KONSUMEN PRODUK SEMBAKO DI PT GANDA SEGAR ARUM SIDOARJO

2024-12-02T07:28:39+00:00

This research aimed to analyze the effect of Customer Relationship Management, Brand Awareness, and Brand Image on customers’ satisfaction at PT Ganda Segar Arum Sidoarjo. The research was quantitative. The population was customers of PT Ganda Segar Arum Sidoarjo. Furthermore, the data collection technique used a non- probability sampling. The sampling technique used a saturated sampling. In Ine with that, there were 75 respondents as the sample. Moreover, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed online through google for to the respondents. Additionally, the data analysis technique used multiple linear regression with the SPSS (Statistical Product and Service Solution) program 23 version. The result of the hypothesis test showed that Customer Relationship Management had a significant effect on the customers’ satisfaction at PT Ganda Segar Arum Sidoarjo. Likewise, Brand Awareness had a significant effect on the customers’ satisfaction at PT Ganda Segar Arum Sidoarjo. Similarly, Brand Image had a significant effect on the customers’ satisfaction at PT Ganda Segar Arum Sidoarjo.

PENGARUH BRAND AMBASSADOR DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI CITRA MEREK (STUDI KASUS PRODUK TOS TOS TORTILLA CHIPS)

2024-12-02T07:56:07+00:00

This research aimed to find out and analyze the effect of brand ambassadors and price on the purchasing decision mediated by brand image. Furthermore, the population was customers in East Java Province who had purchased Tos Tos Tortilla chips. The research was quantitative. The data collection technique used a non-probability sampling, with purposive sampling as the sampling technique, in which the sample was based on the determined criteria. In line with that, there were 97 respondents as the sample. Moreover, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondent, through Google form. Additionally, the research data analysis technique used the PLS method (Partial Least Square) with SmartPLS 3.0 version.The result showed that: (1) brand ambassador had an insignificant effect on the brand image; (2) price had a significant effect on the brand image; (3) brand ambassador had a significant effect on the purchasing decision; (4) price had insignificant effect on the purchasing decision; (5) brand image had a significant effect on the purchasing decision; (6) Brand image does not mediate the influence of brand ambassadors on purchasing decisions; (7) brand image mediates the influence of price on purchasing decisions.

PENGARUH PELATIHAN KERJA, PENGEMBANGAN KARIER DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA TEKNO GROUP SIDOARJO

2024-12-02T08:13:36+00:00

This Research aimed to determine and analyze the effect of work training, career development, and motivation on the employees performance at Techno Group Sidoarjo. The independent variables were work training, career development and motivation. Meanwhile, the dependent variables was employees performance. The research was quantitative. Moreover the population was 160 employees of Techno Group Sidoarjo. The data collection technique used purposicve sampling , in which the sample was based on the criteria given. In line with that,shere were 40 sample taken, furthemore,the data analysis technique used multiple linear regression, hypothesis test, classical assumption test, and proper model test with SPSS (Statistical Production and Service Solution) 26.The Result of the F-test concluded that work traininng, career devoploment and motivation affectd simultaneoulsy and significant employees performance at techno group sidoarjo. Likewise, the test showed that ward training, career development and motivation had a positive and significant effect on the employes performance at Techno Group, Sidoarjo.

BUDAYA ORGANISASI, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN KANTOR POS SURABAYA SELATAN

2024-12-02T08:20:22+00:00

This research aimed to examine the organizational culture, compensation, and work environment on the employees’ work satisfaction at PT Pos Indonesia branch of South Surabaya. The research was quantitative. Furthermore, the population was employees who worked at PT Pos Indonesia branch of South Surabaya. The data collection technique used a saturated sampling, in which all members of the population were the sample. In line with that, there were 31 respondents as the sample. Moreover, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression with the SPSS 25 versions. The result indicated that organizational culture had a positive and significant effect on employees’ work satisfaction. Likewise, compensation had a positive and significant effect on employees’ work satisfaction. Similarly, the work environment had a positive and significant effect on employees’ work satisfaction.

PENGARUH JOB STRESS, EMOTIONAL INTELEGENCE, WORK LIFE BALANCE, TERHADAP BURNOUT SYNDROME KARYAWAN CV YASIIRA

2024-12-02T08:27:09+00:00

This research aimed to determine the effect of job stress, emotional intelegency, and work life balance on the employees’ burnout syndrome of CV Yassira. Job stress was measured by work pressure and social support in the work place. Moreover, emotional intelegency was measured by patience level and employees’ emotional control. Work life balance was measured from work hours and work satisfaction level. Furthermore, burnout syndrome was measured bye employees’ physical fatigue, mental and emotional also their behavior changes. The research was quantitative. the population was employees of CV Yassira. Additionally, the data collection technique used saturated sampling, with 87 respondents as the sample. In line with that, the instrument in the data collection techqnique was a questionnaire. The questionnaire were distributed through google form in the respondents. in addition,the data analysis technique was multiple linier regeression with hypothesis test (t-test) and spss program 26 version The result showed the job stress, emotional intelegency, and work life balance positively and significantly effect the employees’ burnout syndrome of CV Yassira.

PENGARUH LINGKUNGAN KERJA, BURNOUT, BUDAYA ORGANISASI, DAN DISIPLIN KERJA TERHADAP PERUM PERHUTANI DIVISI REGIONAL JAWA TIMUR

2024-12-02T08:29:57+00:00

This research aimed to find out the work environment, burnout, organizational culture, and work discipline on the work performance of employees at Perum Perhutani, East Java Regional Division. Moreover, the research was quantitative. The data collection technique used a non-probability sampling. In line with that, there were 80 employees at Perum Perhutan, East Java Regional Division as the sample. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Services Solution). In addition, the result showed that work environment had a significant effect on the employees’ performance at Perum Perhutani, East Java Regional Division. Likewise, burnout had a significant effect on the employees’ performance at Perum Perhutani, East Java Regional Division. Similarly, both organizational culture and work discipline had a significant effect on the employees’ performance at Perum Perhutani, East Java Regional Division.Division.Division.Division. Division.Division. Division.

PENGARUH KUALITAS PRODUK, HARGA VIRTUAL ITEM, DAN CITRA MEREK TERHADAP KEPUASAN PLAYERS (Studi Kasus Game Online Mobile Legends: Bang Bang di Kota Madiun)

2024-12-02T08:33:51+00:00

This research aimed to analyze and find out the effect of product quality, virtual item price, and brand image on the players' satisfaction with the player of Bang Bang of Mobile Legends game online in Madiun. Furthermore, the population was students of SMK who had played Mobile Legends game online with the player of Bang Bang in Madiun with infinity amounts. The research was quantitative. The data collection technique used non-probability sampling. In line with that, there were 100 respondents of students SMKN 1 Madiun who had played Mobile Legends game online with the player of Bang Bang. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed online through Google Forms by the vice principal of SMKN 1 Madiun. Additionally, the data analysis technique used multiple linear regressions. The result showed that the product quality had a positive and significant effect on the players' satisfaction with the player of Bang Bang of Mobile Legends game online in Madiun. Likewise, the price of virtual items had a positive and significant effect on the players' satisfaction with the player of Bang Bang of Mobile Legends game online in Madiun. Similarly, the brand image had a positive and significant effect on the players' satisfaction with the player of Bang Bang of Mobile Legends game online in Madiun. In suggestion, for the next researcher, used other variables which not included in this research.

PENGARUH HEDONISME, PROMOSI PENJUALAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPUSIVE BUYING PADA PELANGGAN SHOPEE

2024-12-02T08:37:17+00:00

This research aimed to analyze the effect of hedonism, sales promotion, and electronic word of mouth on impulsive buying for Shopee customers The research was descriptive-quantitative. Moreover, the population was Shopee customers on social media, such as Instagram. In line with that, there were 100 respondents of Shopee customers on social media, such as Instagram; as the sample. Furthermore, the instrument tests used normality, multicollinearity, and heteroscedasticity tests. The proper model tests used an f-test, multiple determination coefficient test, and hypothesis test which used a t-test. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution). The result showed that hedonism had a positive and significant effect on impulsive buying for Shopee customers. Likewise, sales promotion had a positive and significant effect on impulsive buying for Shopee customers. Similarly, electronic word of mouth had a positive and significant effect on impulsive buying for Shopee customers.

PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN STRESS KERJA TERHADAP KEPUASAN KERJA KARYAWAN KANTOR POS JEMUR ANDAYANI SURABAYA

2024-12-02T08:42:24+00:00

This research aimed to determine leadership style, work environment, and work stress on the employees’ satisfaction at PT Pos Indonesia (Persero), Jemur Andayani, Surabaya. Moreover, the research was quantitative. The population was employees who worked at PT Pos Indonesia (Persero), Jemur Andayani, Surabaya. The data collection technique used saturated sampling, in which the sample that was added did not change the information value gained. The sampling was better known as a census. In line with that, there were 31 respondents as the sample. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents online through Google Forms. Such a link was given through the WhatsApp group special for employees who worked at PT Pos Indonesia (Persero), Jemur Handayani, Surabaya. The information was distributed with the permission from Human Resources division. The result showed that leadership style, work environment, and work stress had a significant effect on the employees’ satisfaction at PT Pos Indonesia (Persero), Jemur Andayani, Surabaya. In addition, for next researchers variables outside the research needed to be considered as related to employees’ work satisfaction.

PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Kurir Shopee Express Hub Kendangsari Surabaya)

2024-12-02T08:48:27+00:00

This research aimed to find and analyze the effect of work environment, work discipline, and work stress on the employees’ performance (A Case Study on the Shopee Express Hub Courier Kendangsari, Surabaya). The research was quantitative with a causal-comparative. Moreover, the data collection technique used saturated sampling. The instrument in the data collection technique was a questionnaire and a Likert scale. Furthermore, the population was all employees who worked in the delivery section as couriers at Shopee Express Hub Kendangsari Surabaya, consisting of 40 people. The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26. The research showed that the work environment had a positive and significant effect on employees’ performance at Shopee Express Hub Kendangsari Surabaya. Likewise, work discipline had a positive and significant effect on employees’ performance at Shopee Express Hub Kendangsari Surabaya. Similarly, work stress had a positive and significant effect on employees’ performanceat Shopee Express Hub Kendangsari Surabaya.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT SANN JUARA SURYATAMA

2024-12-03T01:57:25+00:00

This research aims to determine the quality of service, product quality and promotion on purchasing decisions at PT Sann Juara Suryatama. The population used in this study were all consumers who made purchases or who had consumed chicken products at PT Sann Juara Suryatama. The sampling technique used non-probability sampling, and sample determination used accidental sampling with the number of samples used being 98 respondents. While the analysis technique used was multiple linear regression analysis using the SPSS (Statistical Product and Service Solution) version 26.0 application. Based on the results of this study, it shows that the quality of service, products, and promotions have a positive and significant effect on purchasing decisions at PT Sann Juara Suryatama.

PENGARUH DISIPLIN KERJA, KEPUASAN KERJA, DAN KOMPENSASI FINANSIAL TERHADAP TURNOVER INTENTION PADA KARYAWAN DIVISI COLLECTION CV INTAN JAYA SURABAYA

2024-12-03T02:00:07+00:00

This research aimed to examine empirically the effect of work discipline, work satisfaction, and financial compensation on employees turnover intention in collection division of CV. Intan Jaya Surabaya. Work discipline was measured by attendance, obedience on work rule, obedience on work standard, higher awareness level, and ethical work. Work satisfaction was measured by salary, allowance, incentives, pension allowance, and old day term. Turnover intention was measured by turnovermindset, look for alternative jobs, and turnover intention . The research was descriptive-quantitative. Moreover, the data collection technique used saturated sampling, with 52 employees in collection division as the sample. The independent variables were work discipline, work satisfaction, and financial compensation. While the dependent variable was turnover intention . Furthermore, the data analysis technique used multiple linear regression with SPSS 22. The result concluded that work discipline and financial compensation had a positive and significant whereas, work satisfaction had a negative and significant effect on employees' turnover intention in collection division of CV. Intan Jaya Surabaya.

PENGARUH KOMPENSASI, BEBAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PT PROTEKNIK MEGA PERSADA SURABAYA)

2024-12-03T02:02:51+00:00

This research aimed to determinate and analyze the effect of compensation, workload, and motivation on the employees’ performance at PT Proteknik Mega Persada Surabaya. The research was quantitative. Moreover, the population was all employees (sales, administrative, technician, and storage) at PT Proteknik Mega persada Surabaya. The data collection technique used non-probability sampling. The sampling technique used saturated sampling, in which all population members were the sample. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 40 respondents as the sample. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 25.0. The hypothesis test or t-test result showed that compensation had a positive and significant effect on the employees’ performance at PT Proteknik Mega Persada Surabaya. On the other hand, workload had a negative and significant effect on the employees’ performance at PT Proteknik Mega Persada Surabaya. In contrast, motivation had a positive and significant effect on the employees’ performance at PT Proteknik Mega Persada Surabaya.

PENGARUH HARGA, LOKASI, DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG POINT COFFEE STASIUN GUBENG LAMA SURABAYA

2024-12-03T03:52:58+00:00

This research aimed to determine the effect of price, location, and product quality on consumers’ repurchasing interest at Point Coffee, Surabaya Station Gubeng Lama. The population was customers who had visited Point Coffee, Surabaya Station Gubeng Lama. Moreover, the research was quantitative. The data collection technique used purposive sampling. In line with that, there were 100 respondents as the sample. Furthermore, the data were primary, in the form of customers’ questionnaires. The data analysis technique used multiple linear regression with SPSS 27.0. The result showed that price and product quality had a positive and significant effect on consumers’ repurchasing interest. It meant both the price and product quality affected meaningfully the interest. However, the location had a negative and insignificant effect on consumers’ repurchasing interest. This meant it did not affect and did not meaningfully the interest. When both price and product quality were kept, the consumers’ repurchasing interest would be increased. Hopefully, Point Coffee, Surabaya Station Gubeng Lama would maintain its price and product quality to customers. Besides, the management could give a strategic location guarantee, especially to the customers of Point Coffee, Surabaya Station Gubeng Lama.

PENGARUH DISIPLIN KERJA, BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT PELNI CABANG SURABAYA

2024-12-03T03:56:10+00:00

This research aimed to determine and analyze the effect of the work discipline, organizational culture, and work environment on the employees’ performance at the PT PELNI Surabaya branch. The research was quantitative. The population was 37 employees. Moreover, the data collection technique was saturated sampling. The data were both primary, in the form of a questionnaire; and secondary which were directly taken from the company. Furthermore, the data analysis technique used multiple linear regressions with the amount of regressions coefficient to find out the effect of work discipline, organization culture, and work environment on the employees’ performance at the PT PELNI Surabaya branch. The research result indicated that work discipline had a positive and significant effect on employees’ performance. Likewise, the organizational culture had a positive and significant effect on employees’ performance. Similarly, the work environment had a positive and significant effect on employees’ performance. All the results were supported by the correlation level to show the correlation between work discipline, organizational culture, and work environment on the employees’ performance at the PT PELNI Surabaya branch; had a close correlation.

PENGARUH STRES KERJA, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BANK JATIM KCP UNIVERSITAS WIJAYA KUSUMA SURABAYA

2024-12-03T03:59:32+00:00

The research was causal-comparative with a quantitative approach. Moreover, the data were primary. The data collection technique used nonprobability sampling. In line with that, there were 33 respondents as the sample. The instrument in the data collection technique was a questionnaire. The questionnaire was distributed to the respondents. Furthermore, the sampling technique used saturated sampling (census). The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solutions) 26.0. The result showed that work stress, work environment, and motivation had a positive and significant effect on the employees’ performance at the Bank of Jatim, branch office in Wijaya Kusuma Surabaya University. It indicated that work stress, work environment, and motivation were mostly considered at the Bank of Jatim, branch office in Wijaya Kusuma Surabaya University.

PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR, KOMUNIKASI, DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN

2024-12-03T04:03:26+00:00

This research aimed to find out the effect of organizational citizenship behavior, communication, and individual characteristic on the employees’ performance at PT Sumber Tehnik Nusantara. The research was quantitative. Moreover, the data collection technique used saturated sampling, in wich all members of the population were the sample. The population was employees of PT Sumber Tehnik Nusantara. In line with that, there were48 respondents of employees PT Sumber Tehnik Nusantara as the sample furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linier regression with SPSS (Statistical Product and Service Solution) 25. The result showed that organizartional citizenship behavior had a significant effect on the employees’ performance at PT Sumber Tehnik Nusantara. Likewise, communication had a significant effect on the employees’ performance at PT Sumber Tehnik Nusantara. Similarly. Individual characteristics had a significant effect on the employees’ performance at PT Sumber Tehnik Nusantara.

PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN CV SARANA SUKSES SEJAHTERA

2024-12-03T04:06:12+00:00

This research aimed to analyze and find out the work environment, work motivation, and leadership style on the employees’ performance at CV Sarana Sukses Sejahtera employees. Moreover, the population was employees of CV Sarana Sukses Sejahtera. The research was quantitative. Furthermore, the data collection technique used saturated sampling. In line with that, there were 50 respondents as the sample. Additionally, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. In addition, the data analysis technique used multiple linear regression analysis with the SPSS 27 version. The results showed that work environment had a positive and significant effect on the employees’ performance at CV Sarana Sukses Sejahtera. Likewise, work motivation had a positive effect and significant effect on the employees at CV Sarana Sukses Sejahtera. Similarly, work motivation had a positive and significant effect on the employees at CV Sarana Sukses Sejahtera.

PENGARUH LINGKUNGAN KERJA, PROMOSI DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN CV MITRA USAHA SURABAYA

2024-12-03T04:09:03+00:00

A comfortable work environment can support activities within the company, this needs to be maintained with promotions, compensation and an appropriate work environment that will create good job satisfaction and increase employee productivity to achieve company goals. Apart from that, job satisfaction is an important factor in creating employee attitudes and work results in their work. This research aims to determine the effect of promotion, compensation and work environment on employee satisfaction at CV Surabaya Business Partners. The method used is a descriptive method with multiple linear regression analysis tests with SPSS 27 version. Data was obtained through distributing questionnaires to a total of 37 respondents who worked as employees at CV Surabaya Business Partners. The results of the statistical test (t) showed that the work environment, promotion and compensation were significantly positive with employee job satisfaction.

PENGARUH PERILAKU INOVATIF, DISIPLIN KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN INTERMODAL LOGISTIK DI SURABAYA

2024-12-03T04:12:42+00:00

This research examined the effect of innovative behavior, work discipline, and communication on employees’ performance at the logistic intermodal in Surabaya. The independent variables were innovative behavior, work discipline, and communication. Meanwhile, the dependent variable was employees’ performance. The research was quantitative. Moreover, the population was employees at the logistic intermodal in Surabaya. The data were primary. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 126 respondents as the sample. Additionally, the data analysis technique used multiple linear regression with SPSS 25. The result showed that innovative behavior had a significantly negative effect on the employees’ performance at the logistic intermodal in Surabaya. Likewise, work discipline had a negative and significant effect on the employees’ performance at the logistic intermodal in Surabaya. On the other hand, communication had a positive and significant effect on the employees’ performance at the logistic intermodal in Surabaya.