Jurnal Ilmu dan Riset Manajemen (JIRM)

PENGARUH TEKNOLOGI FINANSIAL DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KEUANGAN DIMEDIASI LOCUS OF CONTROL

2026-06-02T02:58:00+00:00

This research examines the direct effect of Financial Technology and Hedonism lifestyle on the financial behavior of the Y Generation in Surabaya. It also examines the indirect effect of Financial Technology and Hedonism lifestyle on the financial behavior that was mediated by Locus of Control. The research applies quantitatively. Furthermore, the population comprises the Y Generation in Surabaya who use financial technology applications. As it is an infinite population, samples are measured by the Lemeshow formula. In line with that, 100 respondents were taken as samples. Moreover, the data collection technique used was non-probability sampling. The data analysis technique used was Partial Least Squares (PLS) with SmartPLS 3.0. The result indicates that Financial Technology has a positive but insignificant effect on financial behavior. However, the Hedonism lifestyle has a positive and significant effect on financial behavior. Additionally, Technology Financial has a positive and significant effect on Locus of Control. Meanwhile, the Hedonism lifestyle has a negative and significant effect on Locus of Control. In addition, Locus of Control has a positive and significant effect on financial behavior. Similarly, Financial Technology has a positive and significant effect on financial behavior, which was mediated by Locus of Control. In contrast, the Hedonism lifestyle has a negative and insignificant effect on financial behavior, which was mediated by Locus of Control.

PENGARUH KOL, PROMOSI, DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA LIQUID VAPE CREAMSIE WHIMSIE

2026-06-02T03:02:25+00:00

This research analyzes the effect of Key Opinion Leader, promotion, and price on the purchasing interest for the Vape liquid products at Creamsie Whimsie (Case Study for the customers in Surabaya). Furthermore, the background of this study was a decline in sales figures for Creamsie Whimsie products from 2023 to 2024 though the marketing strategy continued to be implemented. The research applies quantitatively with a survey as its methodology. Moreover, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 100 respondents who were consumers of the Creamsie Whimsie in Surabaya. Additionally, the data analysis technique used was multiple linear regression analysis with a hypothesis test with a partially applied (t-test) and simultaneous (F-test). The result indicates that Key Opinion Leader (KOL), promotion, and price have a positive and significant effect on consumers’ purchasing interest. In short, promotion is the most dominant effect of other variables.

PENGARUH HARGA, PELAYANAN, DAN PRODUK TERHADAP PEMBELIAN MIE AYAM DAN BAKSO ARTISAH SURABAYA

2026-06-02T03:13:36+00:00

This research examines the effect of price, service quality, and product quality on the customers’ purchasing decisions of Mie Ayam and Bakso Artisah in Surabaya. The research applies quantitatively with descriptive and inferential methods. The data were primary. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed with a Likert scale to 100 respondents. The respondents were permanent customers of Mie Ayam and Bakso Artisah. Moreover, the data analysis technique used multiple linear regression, classical assumption tests (normality test, multicollinearity, and heteroscedasticity), feasibility tests model (F-test and determination coefficient test), and hypothesis test (t-test) to ensure the validity of the research model. The result of classical assumption tests, including normality, multicollinearity, and heteroscedasticity, indicates that all variables meet the specified requirements. Additionally, the regression model of feasible tests, which were the F-test and determination coefficient test, was properly to be used properly. In addition, the hypothesis test (t-test) concludes that price, service quality, and product quality have a significant effect on the purchasing decision.

PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP HARGA SAHAM DIMEDIASI KEBIJAKAN DIVIDEN PADA PERUSAHAAN TERAFILIASI ISRAEL YANG TERDAFTAR DI BURSA EFEK INDONESIA

2026-06-02T03:16:26+00:00

The ongoing conflict between Israel and Palestine has sparked global reactions, including a boycott movement against products of Israeli-affiliated companies. This research examines the effect of profitability and leverage on the stock price of Israeli-affiliated companies during 2019-2023, with dividend policy as a mediating variable. The research applies quantitatively. Furthermore, the data collection technique used was purposive sampling, i.e., a sample selection based on certain criteria. In line with that, 8 companies were taken as the samples. Moreover, the data analysis technique used was Partial Least Square (PLS) with SmartPLS 3.0 as the calculation instrument. The result indicates that profitability that is measured by Net Profit Margin (NPM) has positive but an insignificant effects on the dividend policy or stock price. On the other hand, leverage that is measured by Debt to Equity Ratio (DER) has a positive and significant effect on the dividend policy or stock price. In contrast, dividend policy which is measured by Dividend Payout Ratio (DPR) has a positive but insignificant effect on the stock price and also does not mediate the effect of profitability and leverage on the stock price of Israeli-affiliated companies listed on the Indonesia Stock Exchange during 2019-2023.

LITERASI KEUANGAN, PENGETAHUAN KEUANGAN, KEPRIBADIAN TERKAIT KEUANGAN DAN GAJI TERHADAP KEPUASAN KEUANGAN YANG MELALUI PERILAKU MANAJEMEN KEUANGAN

2026-06-02T03:23:44+00:00

This study aims to analyze the effect of financial literacy, financial knowledge and salary on financial satisfaction mediated by financial management behavior on employees at PT X. This type of research uses a quantitative approach with 73 respondents who are workers at PT X. Sampling using purposive sampling technique. The conclusion of this study is the relationship that is accepted in the direct effect condition, namely financial literacy on financial management behavior, financial knowledge on financial management behavior, salary on financial management behavior. While what is not accepted is the relationship between financial knowledge and financial satisfaction. The results of the indirect effect of financial literacy have a significant effect on financial satisfaction, financial literacy mediated by financial management behavior has a significant effect on financial satisfaction, financial knowledge mediated by financial management behavior has an effect on financial satisfaction, salary mediated by financial management behavior has an effect on financial satisfaction.

PENGARUH DISIPLIN KERJA, MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN CV JAYA BERKAT USAHA SURABAYA

2026-06-02T03:31:33+00:00

This research determines the effect of work discipline, motivation, and compensation on the employees’ performance of CV Jaya Berkat Usaha, which is located at Jalan Gunung Anyar Tambak, Kecamatan Gunung Anyar, Surabaya, East Java. The research applies quantitatively. Furthermore, the population consists of all employees who work in CV Jaya Berkat Usaha with 40 employees as respondents. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed directly to the respondents. Moreover, the data analysis technique used was multiple linear regression with SPSS (Statistical Product and Service Solutions) version 26. The result shows that work discipline has a positive and significant effect on the employees’ performance at CV Jaya Berkat Usaha. Similarly, motivation has a positive and significant effect on the employees’ performance at CV Jaya Berkat Usaha. Likewise, compensation has a positive and significant effect on the employees’ performance at CV Jaya Berkat Usaha.

PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL INTERVENING

2026-06-02T03:38:25+00:00

This research aimed to examine and analyze the effect of brand ambassadors and brand image on the purchasing decisions of the skincare products at Sociolla E-commerce, with electronic word of mouth as an intervening variable. The research was quantitative. Furthermore, the population was customers or users of Sociolla E-commerce who had purchased twice and had known about the skincare products at Sociolla E-commerce. Moreover, the data collection technique used probability sampling. In line with that, there were 100 respondents as the sample. The data analysis technique used Partial Least Square (PLS) with SmartPLS 3.2.9 version. The result showed that both brand ambassador and brand image did not affect purchasing decisions. However, the brand ambassador, as well as brand image had a positive and significant effect on electronic word of mouth. Likewise, electronic word of mouth had a positive and significant effect on purchasing decisions. Additionally, brand ambassadors had a positive and significant effect on purchasing decisions through electronic word of mouth. Similarly, brand image had a positive and significant on purchasing decisions through electronic word of mouth.

ANALISIS PERBANDINGAN KINERJA KEUANGAN SEBELUM DAN SESUDAH MERGER PADA PT DARYA VARIA LABORATORIA TBK

2026-06-02T03:42:11+00:00

This research determiners, analyzes and examines the effect of the merger on financial performance at PT Darya Varia Laboratoria Tbk. The financial performance was analyses by liquid ratio (current ratio, quick ratio), profitability (return on assets, return on equity), solvability (debt to assets ratio, debt to equity ratio), also activity (total assets turnover, inventory turnover). A merger is the combination of two or more companies into one entity, where only one company continues operations, while the other stopped or disbanded. Furthermore, the population comprises all annual financial statements of PT Darya Varia Laboratoria Tbk before and after the merger during 2011-2017 published by the Indonesia Stock Exchange, so the research didn’t use any sample. Moreover, the data analysis technique used financial ratio analysis, and the parametric statistical test used paired sample the t-test with the SPSS 26 version. In addition, the result shows that the current ratio, quick ratio, debt to assets ratio, and debt to equity ratio have a significant impact before and after the merger. On the other hand, return on assets, return on equity, total assets turnover, and inventory turnover have an insignificant impact before and after the merger.

PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT, DAN HEDONIC SHOPPING TERHADAP IMPULSE BUYING PRODUK FASHION ERIGO PADA PELANGGAN E-COMMERCE SHOPEE

2026-06-02T03:44:42+00:00

Higher development of commerce in Indonesia has changed consumers shopping behavior, including the increasing impulse buying in the fashion industry. Easy access, attractive promotions, and a wide variety of fashion product choices encourage consumers to make spontaneous purchases. Erigo, one of the popular local fashion brands in e-commerce, succeeds in attracting consumers through digital marketing strategies and continually evolving fashion trends. This research aims to determine the effect of shopping lifestyle, fashion involvement, and hedonic shopping on the impulse buying of Erigo fashion products for Shopee e-commerce customers. This research is a quantitative study. The population is infinite, namely STIESIA Surabaya students who have engaged in impulse buying through Shopee. The sampling technique used was purposive sampling with 97 respondents, calculated using the Lameshow formula. Data was collected through a questionnaire, and the analysis used multiple linear regression, F-test, coefficient of determination, and t-test with SPSS version 27.0. The results show that fashion involvement and hedonic shopping have a positive and significant effect on impulse buying of Erigo fashion products for Shopee e-commerce customers, while shopping lifestyle has an insignificant effect.

PENGARUH FINANCIAL TECHNOLOGY DAN LITERASI KEUANGAN TERHADAP KINERJA UMKM YANG DIMEDIASI PERILAKU MANAJEMEN KEUANGAN (STUDI KASUS UMKM SURABAYA)

2026-06-02T03:50:08+00:00

This research examines the effect of financial technology and financial literacy on the performance of UMKM that is mediated by financial management behavior (a Case Study in UMKM Surabaya). The research applies quantitatively with primary data. Furthermore, the population consists of UMKM Surabaya that is engaged in Food and Beverage (F&B). The data collection technique used random sampling with 100 respondents as a sample. Moreover, the data analysis technique used Partial Least Square (PLS) with Smart PLS 4.0. The result concludes that financial technology has a positive and significant effect on financial management behavior. Likewise, financial literacy has a positive and significant effect on financial management behavior. Additionally, financial technology has a positive and significant impact on UMKM performance. Similarly, financial literacy has a positive and significant effect on UMKM performance. Financial management behavior has a positive and significant effect on UMKM performance. In addition, financial management behavior cannot mediate financial technology on UMKM performance. In contrast, financial management behavior can mediate financial literacy on UMKM performance.