Jurnal Ilmu dan Riset Manajemen (JIRM)

PENGARUH KEPERCAYAAN, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ONLINE VIA MARKETPLACE SHOPEE

Muhammad Fatkhurrahman — 2024-09-30

This research aimed to find out the effect of trust, price, and product quality on online purchasing decisions via the Shopee marketplace. The research was quantitative. The population was students of STIESIA Surabaya who had purchased in Shopee. Moreover, the data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, there were 100 respondents as the sample. Furthermore, the data were primary. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression with SPSS. The result of the hypothesis test (t-test) showed that independent variables namely, trust, price, and product quality had a positive and significant effect on online purchasing decisions via the Shopee marketplace. In addition, the result of the determination coefficient (R Square) was 0.615. It meant that 61.5% of a dependent variable, i.e.purchasing decisions could be explained by independent variables, namely trust, price, and product quality. The rest of the percentage, 38.5% was explained by other variables outside the research.

ATTITUDE, SUBJECTIVE NORM, DAN SELF EFFICACY TERHADAP NIAT BERWIRAUSAHA PADA MAHASISWA GENERASI Z

Muhammad Hilmi Kurniawan — 2024-09-30

This research aimed to examine the factors affecting the entrepreneurial intention of students of the Z generation. The independent variables were attitude, subjective norm, and self-efficacy. The research was quantitative. Furthermore, the population was students of the Z generation. The data collection technique used a non-probability sampling and Rao Purba formula to calculate the sample from the unlimited population. In line with that, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 98 respondents as the sample. Moreover, the data analysis technique used multiple linear regression with the application of SPSS 29. Additionally, based on the results of the classical assumption test, no deviant variables were found. The result showed that attitude had a positive and significant effect on entrepreneurial intentions. Likewise, self-efficacy had a positive and significant effect on entrepreneurial intentions. Additionally, subjective norms had a positive but insignificant effect on entrepreneurial intentions.

PENGARUH INSENTIF, LINGKUNGAN KERJA, DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI CV. AGUNG KRISTIKA JAYA

Muhammad Wahyu Syarafi Anzhari — 2024-09-30

This research aimed to find out the effect of incentives, work environment, and motivation on the employees’
performance at CV. Agung Kristika Jaya. The population was all employees who worked at CV. Agung Kristika
Jaya there were 40 employees. Moreover, the data were primary. The instrument in the data collection technique
was a questionnaire. Furthermore, there were 40 respondents as the sample. The data analysis technique used
multiple linear regression with SPSS (Statistical Program for Social Science) 25. The research was quantitative.
Additionally, the data collection technique used saturated sampling, in which all members of the population were
the sample. In line with that, there were 40 respondents as the sample. In addition, the data analysis technique
used multiple linear regression with SPSS 25. The result of the classical assumption test showed that there was
no deviant variable. While in the hypothesis test (t-test) concluded that incentives, work environment, and
motivation had a significant effect on the employees’ performance at CV. Agung Kristika Jaya.

PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN RETURN ON ASSETS TERHADAP HARGA SAHAM PADA PERUSAHAAN FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA

Riyan Adi Gunawan — 2024-09-30

This research aimed to examine and analyze the effect of the Current Ratio, Debt to Equity Ratio, and Return On Assets on the stock price of Food and Beverage companies listed on the Indonesia Stock Exchange (IDX) during 2018-2022. The research was causal-comparative. Moreover, the data were secondary in the form of companies’ financial statements. The population was 47 Food and Beverage companies listed on the Indonesia Stock Exchange (IDX) during 2018- 2022. Furthermore, the data collection technique used purposive sampling. In line with that, there were 12 companies as the sample. The data analysis technique used multiple linear regression with SPSS. The result of the hypothesis test showed that the Current Ratio had a positive and significant effect on stock price. However, the Debt to Equity Ratio had a negative and significant effect on stock price. In contrast, Return On Assets had a positive and significant effect on stock price. Additionally, the result of the determination coefficient (R2) was 0.497. It meant that 49.7% of the stock price was explained by the Current Ratio, Debt to Equity Ratio, and Return On Assets. The rest percentage was explained by other variables.

PENGARUH HARGA, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA BANDENG JUWANA TIDAR SURABAYA

Anifa Septadiana — 2024-09-30

This research aimed to find out, analyze and examine the effect of price, service quality and promotion on the consumers’ purchasing decisions at the Bandeng Juwana Store Tidar Surabaya. Moreover, the population was consumers of Bandeng Juwana Store Tidar Surabaya in 2023. This type of research is quantitative reseach.The data collection technique used a simple random sampling. In line with that, there were 100 customers as the respondents. Furthermore, the data analysis technique used multiple linear regressions with SPSS (Statistical Product and Service Solution) 25 types application. Additionally, the result showed that price had a significant effect on the consumers’ purchasing decisions at the Bandeng Juwana Store Tidar Surabaya. On the other hand, service quality had a insignificant effect on the consumers’ purchasing decisions at the Bandeng Juwana Store Tidar Surabaya. In contrast, promotion had a significant effect on the consumers’ purchasing decisions at the Bandeng Juwana Store Tidar Surabaya.

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LAMPU VISICOM LED DI SURABAYA BARAT

Elisa Ayu Pratiwi — 2024-09-30

This research aimed to find out the effect of product quality, price, and promotion on the purchasing decisions of
Visicom LED lamps in West Surabaya. The research was quantitative. Moreover, the population was consumers
who purchased Visicom LED lamps in West Surabaya. The data were primary. Furthermore, the data collection
technique used purposive sampling with the Lameshow formula. The instrument in the data collection technique
was a questionnaire. The questionnaires were distributed to 98 respondents as the sample. Additionally, the data
analysis technique used multiple linear regression with the SPSS 23 version. The result concluded that product
quality had a positive and significant effect on the purchasing decisions of Visicom LED lamps in West Surabaya.
On the other hand, the price had a negative and insignificant effect on the purchasing decisions of Visicom LED
lamps in West Surabaya. In contrast, the promotion had a positive and significant effect on the purchasing
decisions of Visicom LED lamps in West Surabaya.

PENGARUH KECERDASAN EMOSIONAL, KOMITMEN ORGANISASIONAL, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN SUB REGIONAL HEAD JAWA PT PELINDO III

Visen Andelanur Agusva — 2024-09-30

This research aimed to examine the effect of emotional intelligence, organizational commitment, and organizational citizenship behavior on the employees’ performance at Java Sub Regional Head of Pelindo III. Moreover, the research was quantitative. The population was employees of the Java Sub Regional Head of Pelindo III. Furthermore, the data were primary. The data collection technique used simple random sampling, in which the sample was randomly selected without any certain criteria. In line with that, there were 70 respondents as the sample. The data analysis technique used multiple linear regression with SPSS 27. Additionally, the result concluded that emotional intelligence had a positive and significant effect on employees’ performance. However, organizational commitment had a negative and significant effect on employees’ performance. In contrast, Organizational Citizenship Behavior had a positive but insignificant effect on employees’ performance. In brief, both emotional intelligence and organizational commitment had a significant effect on employees’ performance. In addition, the management of the Java Sub Regional Head of Pelindo III was expected to support work balance and life by offering overtime pay, enough leave, and affordable facilities such as private transportation to improve employees’ performance.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA COUNTER DAM CELL

Firmansyah Catur Pambudi — 2024-09-30

The Dam Cell counter is a store that runs pulse sales of all operators, internet data packages, SIM cards, and smartphone accessories. Therefore, this research aimed to analyze the factors that affected the service quality, product quality, and price on the customers’ loyalty to the Dam Cell counter. The research was quantitative. Moreover, the data collection technique used non-probability sampling. The sampling technique used purposive sampling. Furthermore, the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the 98 respondents as the sample. Additionally, the data analysis technique used multiple linear regression with SPSS 25 version. The result showed that service quality had a positive but insignificant effect on customers’ loyalty. It happened when the service for customers was not good. As a consequence, they would feel unsatisfied. However, both product quality and price had a positive and significant effect on customers’ loyalty. It meant that improving the product quality and maintaining the affordable price based on the product benefits would improve the customers’ loyalty.

PENGARUH CR, ROA, DER DAN TATO TERHADAP NILAI PERUSAHAAN TELEKOMUNIKASI DI BEI

Fahri Adjie Putra Mulyono — 2024-09-30

This research aimed to examine the effect of the Current Ratio, Return On Asset, Debt to Equity Ratio, and Total Asset Turnover. The independent variables were the Current Ratio (CR), Return On Asset (ROA), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO). While the dependent variable was Price to Book Value (PBV). The research was quantitative. Moreover, the data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, there were 7 Telecommunication companies as the sample. Furthermore, the population was 10 Telecommunication companies listed on the Indonesia Stock Exchange (IDX). The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26. The result concluded that CR had a positive but insignificant effect on firm value. However, ROA had a positive and significant effect on firm value. On the other hand, DER had a negative but insignificant effect on firm value. In contrast, TATO had a positive and significant effect on firm value.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KOMITMEN ORGANISASI TERHADAP MOTIVASI KERJA DAN KINERJA KARYAWAN

Dwi Prayogi — 2024-09-30

This research aimed to analyze and find out the effect of transformational leadership and organizational commitment on work motivation and employees’ performance at PT. Prana Argentum Corporation. Moreover, the research was descriptive-quantitative. The data collection technique used purposive sampling. In line with that, there were 50 respondents as the sample. Furthermore, the data analysis technique used Partial Least Square (PLS) with SmartPLS 3.0. The result of concluded that both transformational leadership and organizational commitment had a significant effect on the employees’ performance at PT. Prana Argentum Corporation. Additionally, both transformational leadership and organizational commitment had a significant effect on the work motivation at PT. Prana Argentum Corporation. In addition, work motivation had a significant effect on the employees’ performance at PT. Prana Argentum Corporation. Likewise, transformational leadership had a significant effect on employees’ performance through work motivation. Similarly, organizational commitment had a significant effect on employee’ performance through work motivation.

PENGARUH DIGITAL COMPETENCE TERHADAP INNOVATION CAPABILITY DENGAN HUMAN CAPITAL SEBAGAI VARIABEL MEDIASI DI PT ANGKASA PURA I SURABAYA

Dita Putri Cahyani A.Klasean — 2024-09-30

This research aimed to find out the effect of digital competence on innovation capability with human capital as a mediating variable at PT Angkasa Pura I Surabaya International Airport, Juanda. The research was quantitative. Furthermore, the population was all permanent employees at PT Angkasa Pura I Surabaya International Airport, Juanda. The data collection technique used probability sampling with the Slovin formula. In line with that, there were 79 samples. Moreover, the instrument in the data collection technique was a questionnaire. The data analysis technique used Partial Least Square (PLS) with the SmartPLS 3.0 application. The result showed that digital competence had a positive and significant effect on the innovation capability at PT Angkasa Pura I Surabaya International Airport, Juanda. Likewise, digital competence had a positive and significant effect on the human capital at PT Angkasa Pura I Surabaya International Airport, Juanda. Additionally, human capital had a positive and significant effect on the innovation capability at PT Angkasa Pura I Surabaya International Airport, Juanda. In addition, human capital was able to mediate the effect of digital competence on innovation capability at PT Angkasa Pura I Surabaya International Airport, Juanda.

PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADA CV INDAH MAKMUR

Achmad Firdaus Aljabbar — 2024-09-30

This research aimed to find out and analyze the effect of work environment, work motivation, and work burden on the employees’ performance of CV Indah Makmur. The research was comparative-causal with a quantitative approach. Furthermore, The population was all employees of CV Indah Makmur. The data collection technique used saturated sampling. In line with that, there were 40 respondents as the sample. Moreover, the instrument in the data collection technique was a questionnaire with a Likert Scale. The questionnaires were distributed to the respondents. Additionally, the \data analysis used multiple linear regression analysis with SPSS (Statistical Product and Service Solution) 26 version. The result indicated that the work environment had a positive and significant effect on the employees’ performance of CV. Indah Makmur. Likewise, work motivation had a positive and significant effect on the employees’ performance at CV. Indah Makmur. Similarly, work burden had a positive and significant effect on the employees’ performance of CV. Indah Makmur.

PENGARUH FLASH SALE. DISKON, dan CONTENT MARKETING TERHADAP PEMBELIAN IMPULSIF TOKO ONLINE TRENDBRIGHT FASHION DI SHOPEE

Muhamad Nur Iskandar — 2024-09-30

This research aimed to find out the effect of flash sales, discounts, and marketing content on the customers’ impulsive purchases at Trendbright Fashion, in the Shopee online store. Moreover, the population was customers who had purchased at Trendbright Fashion, in the Shopee online store with a minimum of twice transaction. The research was quantitative. Furthermore, the data collection technique used a purposive sampling technique, in which the sample was based on the criteria given. In line with that, there were 100 respondents as the sample. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents through the Google form and distributed by the owner of Trendbright Fashion, in the Shopee online store. Based on the hypothesis test (t-test), it was obtained that Flash sales (FS), Discount (D), and Content marketing (CM) had a positive and significant effect on the customers’ impulsive purchasing at Trendbright Fashion, in Shopee online store. Additionally, since the research examined limited variables, i.e. three variables; the further research needed to have other variables which were not included in the research.

PENGARUH HEDONIC DAN UTILITARIAN MOTIVATION TERHADAP IMPULSE BUYING MELALUI SHOPPING LIFESTYLE PADA E-COMMERCE SHOPEE

Irianto Muhamat Krisna — 2024-09-30

The phenomenon of online shopping has mode impulse buying behavior occur. Some factors that stimulate consumers to have impulse buying are hedonism, utilitarian, shopping lifestyle. And ease of online buying through. Shoppe E-commerce. The research aimed to find out, examine, and analyze the effect of hedonic and utilitarian motivation on impulse buying through the shopping lifestyle of Shopee E-commerce. Moreover, the research method was a survey. The instrument in the data collection technique was a questionnaire. The questionnaries were distributed to respondent. The result, partially, showed that hedonic motivation had a significant effect on impulse buying. Likewise, both utilitarian motivasion and shopping lifestyle had a directly significant effect on impulse buying. Furthermore, the population was the public or consumers of online shopping of shoppe E-commerce. The data collection technique used accidental sampling. In live with that, there were 100 respondent as the sample. Addtionally, the data analysis technique used PLS-SEM with smartPLS 4.0 2024.

PENGARUH WORD OF MOUTH, BRAND IMAGE, KUALITAS PELAYANAN TERHADAP KEPUTUSAN ORANG TUA MEMILIH PENDIDIKAN DI SDIT HASANAH FIDDAROIN

Annes Angki Wijayanti — 2024-09-30

This research aimed to examine and analyze the effect of word of mouth, brand image, and service quality on the parent’s decision to choose their childern’s education at SDIT Hasanah Fiddaroin. The research was quantitative. Moreover, the population was parents whose children studied at SDIT Hasanah Fiddaroin. The sample was 67 respondents. Furthermore, the instrument in the data collection technique was a questionnaire.The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26.0 version. The result showed that word of mouth a positive but insignificant effect on the parent’s decision to choose their childre’s education at SDIT Hasanah Fiddaroin. On the other hand, the brand image had positive and significant effect on the parent’s decision to choose their children’s education at SDIT Hasanah Fiddaroin. Likewise, service quality had a positive and significant effect on the parent’s decision to choose their children’s education at SDIT Hasanah Fiddaroin

PENGARUH PROMOSI, HARGA, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Mc DONALD MANYAR KERTOARJO PADA MASYARAKAT UMUM

Dian Dini Permatasari — 2024-09-30

The increasingly advanced development of the business world provides opportunities for the food business. Moreover, many fast – food restaurant in Indonesia cause right competition in their quality and product quality. The researchers chose Mc Donald’s as the research object because it is only fast food restaurant with superior product innovation, namely crispy or kentucky fried chicken and a dessert called mc Flurry which can attract of attention of customers. Therefore, this research animed to find out the effect of promotion, price and product quality on the puchasing decision at Mc Donald’s Manyar Kertoarjo in the public. The population was customers who had purchased Mc Donal’s product at Manyar Kertoarjo. Furthermore, the data were primary. The data collection technique used purposive sampling. The instrument in the data collection technique was a questionnaire. The questionnaire were distributed to 100 respondents as a with SPSS 26 version. The result showed that promotion, price, and product quality had a positive and significant effect on the purchasing decision at Mc Donald’s Manyar Kertoarjo in the public.

PENGARUH BEBAN KERJA, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI RUANG AL AQSA LANTAI 5 PADA RUMAH SAKIT HAJI SURABAYA

Caesar Fahmi Aldin — 2024-09-30

This research aimed to find out the effect of workload, work discipline, and work
satisfaction on the employees’ performance at Al Aqsa room fifth floor Haji
hospital, Surabaya. Furthermore, the population used employees at the Al Aqsa
room fifth floor Haji hospital Surabaya. The research was quantitative. Moreover,
the data collection technique used non-probability sampling i.e the sample was all
members of the population. Additionally, the instrument in data collection used
questionnaires. The questionnaires were distributed to 40 respondents as the
sample. In addition, the data analysis technique used multiple analysis with SPSS
(Statistical Product and Service Solution) 25.0 version. The result indicated that
workload had a positive and significant effect on employees’ performance.
Likewise, work discipline had a positive and significant effect on employees’
performance. Similarly, work satisfaction had a positive and significant effect on
the employees’ performance at Al Aqsa room on the fifth floor of Haji hospital
Surabaya.

PENGARUH LOKASI, FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA SPBU PERTAMINA 54.601.106 JALAN TIDAR SURABAYA

Regasta Adam Maryatna — 2024-09-30

This Research aimed to determine and analyze the effect of location, facility and service quality on the customers satisfaction at the SPBU Pertamina 54.601.106 Jalan Tidar Surabaya. The research was quantitative. The research population was customers of SPBU Pertamina 54.601.106 Jalan Tidar, Surabaya. Moreover, the data were primary. The data collection technique used the lemeshow formula. Furthermore the instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 100 respondents as the sample
The data analysis used multiple linear regression with the SPSS instrument (Statistical Product and Service Solution) 26.0 version. Additionally, the result showed that both location and facility had a positive and significant effect on customer ‘satisfaction. Similarly, service quality had had a positive and significant effect on customers’ satisfaction. In addition, the determination coefficient result was 0.639 or 63,9%. While the rest of the percentage, 36,1% was explained by other variables that were not included in the research.

PENGARUH DISIPLIN KERJA, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KJPP MUSHOFAH MONO IGFIRLY DAN REKAN

Amirul Ahaz — 2024-09-30

This research aimed to examine and analyze the effect of work discipline, compensation, and work environment on the employees’ performance at KJPP Mushofah Mono Igfirly and partners. The research was quantitative. Moreover, the population was all employees at KJPP Mushofah Mono Igfirly and partners. which consisted of 37 people. Furthermore, the data collection technique used saturated sampling. in which all members of the population were the sample. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution). In suggestion, the management of KJPP Mushofah Mono Igfirly and partners should: (1) maintain the behavior and work ethics during working, also be more improve the compliance of coming on time and finishing the work based on the time given, (2) maintain the promotion job opportunity to employees who have more potency, also be more improve the incentive giving suited with the employees’ work achievement, (3) maintain the work office decoration which give comfortability and relax feeling during working, also improve work setting management among colleagues.

PENGARUH LOCUS OF CONTROL, SELF EFFICACY DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN GREENSMART SURABAYA

Putri Eka Winarti — 2024-09-30

Human resources can force other various resources, such as physical, financial, and information resources in the organization. Moreover, employees not only as the sources but also have a role as capital or assets which will affect the quality and improvement of the organization. Therefore, this research aimed to find out the effect of locus of control, self-efficacy, and work environment on the employees’ performance at Greensmart Surabaya. The research was quantitative. The population was employees at Greensmart Surabaya. Furthermore, the data were primary. The data collection technique used saturated sampling. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to 80 respondents as the sample. Additionally, the data analysis technique used multiple linear regression with the SPSS 23.0 version. The result showed that: (1) Locus of control had a positive and significant effect on the employee’s performance at Greensmart Surabaya; (2) Self-efficacy had a positive and significant effect on the employee’s performance at Greensmart Surabaya; (3) Work environment had a positive and significant effect on the employee’s performance at Greensmart Surabaya.