PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN GLOO TEA

Abstract

Competition between beverage packaging companies with well-known brands has begun to mushroom, one of which is CV Globalindo Mandiri Utama, which sells ready-to-drink tea. The purpose of this study was to determine the effect of the marketing mix consisting of products, prices, promotions and places on purchasing decisions. As the object of this research are visitors to CV Globalindo Mandiri Utama. The sample used in this study were 100 respondents. The sampling technique uses the accidental sampling method. The data analysis technique used is multiple linear regression analysis. The test results show that all marketing mixes consisting of products, prices, promotions and places have a significant and positive influence on purchasing decisions on Globalindo Mandiri Utama CV. It is necessary to maintain the quality of the product and the taste of tea that has become a characteristic. Prices that have been set to adjust to the benefits obtained by consumers, in addition to promotional media with brochures about tea products produced and make sales online need to be done immediately.
Keywords : products, prices, promotions, places, purchasing decisions