PENGARUH PROFITABILITAS DAN AKTIVITAS TERHADAP NILAI PERUSAHAAN DENGAN CSR SEBAGAI VARIABEL MODERASI PADA SEKTOR BARANG KONSUMSI PRIMER

Abstract

This research examines and analyzes the effect of profitability and activity on the firm value with CSR as a moderating variable. Profitability was measured by Return On Asset, and Activity was measured by Total Asset Turnover. Meanwhile, the firm value was measured by free cash flow and weight average cost of capital with CSR as a moderating variable that used a dummy variable. The research applies quantitatively. Furthermore, the population consists of the primary Consumptions good sector that are listed on the Indonesia Stock Exchange (IDX). The data collection technique used was purposive sampling, in which the sample was taken based on specific criteria.  Moreover, the data analysis technique used was Moderated Regression Analysis (MRA). The result indicates that profitability affects firm value. However, the activity does not affect firm value. In addition, CSR can moderate the effect of profitability on the firm value. In contrast, CSR did not moderated the effect of activity on the firm value.