PENGARUH PROFITABILITAS, LIKUIDITAS, DAN RASIO PASAR TERHADAP HARGA SAHAM PADA INDUSTRI PERSONAL CARE PRODUCT YANG TERDAFTAR DI BEI

Abstract

This research determines analyzes and test the effect of profitability, liquidity, market ratio, and stock price. The independent variables were profitability, which was referred to as Return On Equity (ROE), liquidity was referred to Current Ratio (CR), and market ratio was referred to as Price Earning Ratio (PER). Meanwhile, the dependent variable was stock price. The data collection technique used saturated sampling. In line with that, 6 Personal Care Product companies listed on the Indonesia Stock Exchange during 2019-2023 were taken as samples. Furthermore, the data analysis technique used multiple linear regression with the Statistical Package for Social Science (SPSS). The result shows that profitability has a positive and significant effect on the stock price of Personal Care Product companies. However, liquidity has a positive but insignificant effect on the stock price of Personal Care Product companies. In contrast, market ratio has a positive and significant effect on the stock price of Personal Care Product companies.