PENGARUH PROFITABILITAS, LIKUIDITAS DAN AKTIVITAS TERHADAP NILAI PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

This research examines the effect of profitability (Return On Equity), liquidity (Current Ratio), and activity (Total Asset Turnover) on the firm value of Food and Beverage companies listed on the Indonesia Stock Exchange (IDX). The research applies quantitatively. Furthermore, the population consists of Food and Beverage companies listed on IDX. The data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, there were 13 companies chosen as samples. Moreover, the data were taken for 5 years (2019-2023). It means that 90 data samples were analyzed. The data analysis technique used multiple linear regression with the SPSS 27. The result indicates that profitability (Return On Equity) has a significantly positive effect on firm value. However, liquidity (Current Ratio) has a negative and insignificant effect on firm value. Likewise, activity (Total Asset Turnover has a negative and insignificant effect on firm value.