PENGARUH LEVERAGE, LIKUIDITAS, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN RITEL SUBSEKTOR SUPERMARKET, CONVENIENCE STORE, DAN DEPARTMENT STORE

Abstract

This research aims to examine the effect of leverage, liquidity and profitability on the firm value. Leverage was measured by Debt to Equity Ratio (DER), liquidity was measured by Current Ratio (CR,) and profitability was measured by Return on Equity (ROE). The research applies quantitatively. Furthermore, the population consists of Retail companies listed on the Indonesia Stock Exchange (IDX). The data collection technique used a purposive sampling method, i.e., a sample selection with specific criteria. In line with that, there were 7 retail companies as a sample. Moreover, the data were taken for 5 years (2019-2023). Therefore, 35 data were processed. The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26 version. The result indicates Debt to Equity Ratio has a significant effect on the firm value. On the other hand, the Current Ratio has an insignificant effect on the firm value. Likewise, Return On Equity has an insignificant effect on the firm value.