PENGARUH VIDEO MARKETING, KEY OPINION LEADER DAN VARIASI PRODUK TERHADAP MINAT BELI PRODUK SNEAKERS AEROSTREET

Abstract

This researchh aims to determine the effect of video marketing, key opinion leader, and product variation on the purchasing intention of Aeroostreet sneakers. the research applies quantitatively. Furthermore, the population consists of Surabaya citizen. The data collection technique used purposive sampling, in which the sampel was taken with determined criteria. In line with that, 100 respondents were chosen as sampl, Moreover, the data analysis technique used descriptive statistical with SPSS (Statistical Product and Service Solution) application. The result concludes that video marketing has a significant effect on the purchasing intention of Aerostreet sneakers. Likewise, key opinion leaders has a significant effect on the purchasing intention of Aerostreet sneakers. Similarly, product variation has a significant effect on the purchasing intention of Aerostreet sneakers.