PENGARUH LOKASI, HARGA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG KE OBJEK WISATA PANTAI PASIR PUTIH DELEGAN GRESIK

Abstract

The tourism industry is a sector that is rapidly growing and taking an important role in the global economy, including Indonesia, which is rich in natural beauty and culture. One of the tourism objects that has great potential is Dalegan Pasir Putih Beach in Gresik, East Java. Although this beach has extraordinary natural attractions, the number of visitors has significant fluctuations, especially decreasing between 2022 and 2023, which affects the concerns about the attractiveness of its attraction. This research aims to analyze the effect of factors such as location, price, and facility on the tourist's decision to visit Dalegan Pasir Putih Beach in Gresik.The research applies quantitatively. Furthermore, the population consists of tourists who have visited the Dalegan White Sand Beach in Gresik. The data collection technique used purposive sampling with 98 respondents as the sample. Moreover, the data were primary. The data analysis technique used multiple linear regressions with SPSS (Statistical Product and Service Solution). The result shows that location, price, and facility have a positive and significant effect on the tourist's decision to visit the Dalegan Pasir Putih Beach in Gresik.