PENGARUH PERTUMBUHAN PENJUALAN, LIKUIDITAS DAN YUAN TERHADAP HARGA SAHAM PERUSAHAAN PLASTIK DAN KEMASAN

Abstract

This research aims to analyze the effect of sales growth, liquidity, and the yuan exchange rate on stock prices in plastic and packaging companies listed on the IDX in 2019-2023. The type of research used in this study is quantitative research. This study uses a population of plastic and packaging companies listed on the Indonesia Stock Exchange (IDX) in the period 2019-2023. The sampling technique was carried out using the purposive sampling method which determined 11 company samples. The data sources used are secondary data obtained through online publication data from the Indonesia Stock Exchange (IDX) and the Indonesia Stock Exchange Investment Gallery (GIBEI) at STIESIA. The analysis technique used is multiple linear regression analysis using SPSS (Statistic Product and Service Solution) version 26. The results of this study indicate that sales growth has a negative and significant effect on stock prices in plastic and packaging companies. Liquidity has a positive and significant effect on stock prices in plastic and packaging companies. The yuan exchange rate has a positive and significant effect on stock prices in plastic and packaging companies.
Keywords: sales growth, liquidity, exchange rate, stock price