PENGARUH PROFITABILITAS, LIKUIDITAS, DAN ACTIVITY RATIO TERHADAP NILAI PERUSAHAAN PADA PERUSAHAANTELEKOMUNIKASI DI BURSA EFEK INDONESIA TAHUN 2018-2022

Abstract

This research aimed to find out and analyze the effect of profitability, liquidity, and activity rasio on the firm value at the telecommunication companies during 2018-2022. Profitability was measured by Return On Assets, liquidity was measured by Current ratios, and Activity ratio was measured by Total Assets Turnover. The research was quantitative, with a casual-comparative approach. Futhermore, the data collection technique used purposive sampling which was determined by certain criteria and considerations. In line with that, there were 8 Telecomunication Companies as the sample. Moreover, the data were secondary in the form of finansial statemens of the Telecomunication companies with 5 years (2018-2022) observation. In total, 40 data were analyzed. Addictionally the data analysis tachnique used multiple linear regression with the SPSS ( statistical product and service solution) 25 Version. The result showed the both profitability (Return On Aset) and liquidity (Current Rasio) had a positive and significant effect on the firm value. On the other hand, the Activity Rasio (Total Assets Turnover) had a negative and significant effect on the firm value.