ANALISIS CURRENT RATIO, DEBT TO EQUITY RATIO DAN NET PROFIT MARGIN TERHADAP NILAI PERUSAHAAN KOSMETIK DAN RUMAH TANGGA TERDAFTAR DI BEI

Abstract

This study determined and analyzed the effect of the Current Ratio, Debt to Equity Ratio, and Net Profit Margin on firm value. The study was descriptive- qualitative. Moreover, the population was Cosmetic and Household listed on the Indonesia Stock Exchange (IDX) during 2016-2023. The data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, there were 4 companies as the sample. The data were secondary, in the form of companies’ financial statements. Furthermore, the data analysis technique used multiple linear regression with SPSS. The result of the hypothesis test showed that the Current Ratio, Debt to Equity Ratio, and Net Profit Margin had a positive and significant effect on the firm value of Cosmetic and Household companies. The determination coefficient value (R-Square) was 0.686. It meant, that 68.6% of firm value (PBV) could be explained by the Current Ratio, Debt to Equity Ratio, and Net Profit Margin. Additionally, the rest of 31.4% was explained by other variables outside of the study.