PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP STRUKTUR MODAL PADA PERUSAHAAN PERSONAL CARE PRODUCT YANG TERDAFTAR DI BEI

Abstract

This research aimed to examine and analyze the effect of firm size, profitability, and sales growth on capital structure. The firm size was measured by firm size, profitability was measured by Return On Equity, and sales growth was measured by sales growth. The research was quantitative. Furthermore, the population was Personal Care Products companies listed on the Indonesia Stock Exchange (IDX). The data collection technique used purposive sampling ie., a sample selection with determined criteria. In line with that, there were 7 companies as the sample. Moreover, the data were collected for 4 years (2019-2022). The data analysis technique used multiple linear regression analysis with SPSS program 25 version. The result showed that firm size had a positive but insignificant effect on the capital structure of Personal Care Products companies. On the other hand, profitability had a positive and significant effect on the capital structure of Personal Care Products companies. In contrast, sales growth had a positive but insignificant effect on the capital structure of Personal Care Products companies.