PENGARUH SALES GROWTH, LIKUIDITAS, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

This research aimed to find out and analyze the effect of sales growth, liquidity (current ratio), and profitability (return on asset) on the firm value. The research object used food and beverages companies listed on The Indonesia Stock Exchange (IDX) in the 2016-2020 periods. This research was quantitative while the research data used secondary data taken from financial statements. Furthermore, the research sample collection technique used purposive sampling method, i.e., a sampling with determined criteria, it obtained 10 food and beverages companies. Moreover, the research data analysis used multiple linear regression analysis. Meanwhile the research data processed by SPSS (Statistical Package for the Social Sciences) application 26 version. The research result showed that sales growth had a negative and insignificant effect on the firm value of good and beverages companies, liquidity had a negative and significant effect on the firm value of good and beverages companies, profitability had a positive and significant effect on the the firm value of good and beverages companies.