PENGARUH HARGA, LOKASI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIBOM SECONDTHRIFT STORE

Abstract

This research aimed to find out the effect of price, location, and product quality on the purchasing decisions. This research used Libom Secondthrift Store as the research object and the variables of price, location, and product on the purchasing decisions. The research was quantitative with the questionnaire as the instrument tool. Furthermore, the research data result used questionnaire distribution which was filled with a related statement with independent variables i.e. price, location, and product quality also dependent variable was customers’ purchasing. Moreover, the research population used 300 customers at Libom Secondthrift Store who have purchased clothes at the store. In addition, the research sample used 96 respondents with the Purposive sampling method. The research data analysis method used multiple linear analysis with SPSS program (Statistical Product and Service Solution) 25.0 version. The research result showed that price, location, and product had a positive and significant effect on the customers’ purchasing decisions at Libom Secondthrift Store.