ANALISIS TINGKAT PENGETAHUAN, MOTIVASI DAN PERILAKU MAHASISWA TERHADAP MINAT BERINVESTASI DI PASAR MODAL

Abstract

This research aimed to find out and analyze the knowledge level, the motivation, and the students’ behavior on investment interest in the capital market for student of stiesia surabaya. while the research population was 100 students of stiesia surabaya majoring in s1 management who had followed the portofolio course. in line with that, there were 32 people as a research sample, with non-probability sampling as the sample collection technique. moreover, the research data analysis method used multiple linear analysis with spss program (statistical product and service solution) 25.0 version. furthermore, the research result concluded that the knowledge level had a negative and insignificant effect on investment interest in the capital market for student of stiesia surabaya. on the other hand, the motivation had a positif and significant effect on investment interest in the capital market for students of stiesia surabaya. in contrast, the student’behavior had a negative and insignificant effect on investment interest in the capital market for students of stiesia surabaya.