PENERAPAN GREEN SUPPLY CHAIN MANAGEMENTPADA PEMILIHAN PEMASOK DENGAN ANALISIS NETWORK PROSES

Abstract

The supply chain management of the company is very important to pay attention to, it is related to the company’s goal i.e., earnings and competitive advantage. Furthermore, the supply chain developed into green supply chain management in line with the company's increasing concern with environmental issues. GSCM is an important approach not only adds to the competitiveness and value of the company but also reduces environmental risks. This research aimed to find out and analyze the implementation of GSCM in suppliers selection decisions at PT. AssanaKonsult Indonesia Pasuruan. Moreover, the research data collection was conducted by an in-depth interview with the related parties who were directly in charge of the process of suppliers selections. Meanwhile, the research data analysis technique used the analytical networking process (ANP) With steps, included analysis of GSCM factors, identifying the sub-criteria, and determining the suppliers by the GSCM criteria. The research result showed the analysis of three suppliers at PT. AssanaKonsult Indonesia found that the company followed the determined steps namely, implementation of GSCM based on the GSCM consideration consisted quality criteria, price, and delivery.
Keyword: green supply chain management, supply chain management, analytical network process