PENGARUH KEMUDAHAN PENGGUNAAN, KEPUASAN, DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG PELANGGAN PADA APLIKASI WARUNG PANGAN DI PT BHANDA GHARA REKSA (PERSERO)

Abstract

This research aimed to examine the effect ofusability, satisfaction, and trust on the customers’ intention of repurchasing Warung Pangan application at PT. Bhanda Ghara Reksa (Persero). While the research was quantitative with Survey Research Design. Moreover, the population was 4216 customers who used Warung Pangan application during February-October 2021. In line with that, there were 100 respondents who filled in the criteria by using Slovin formula. Furthermore, the data collection technique used probability sampling with sample random sampling as its sampling technique. The sampling was taken either by lot randomly. Additionally, the data analysis technique used multiple linear regression with SPSS ( Statistical Product and Service Solutions) 28.0 1.0 (001).The research result concluded that both usability and satisfaction had a significant effecton the customers’ intention of repurchasing Warung Pangan application at PT. Bhanda Ghara Reksa (persero). On the other hand, trust had an insignificant effect on the customers’ intention of repurchasing Warung Pangan application at PT. Bhanda Ghara Reksa (Persero).
Keywords: usability, satisfaction, trust, intention of repurchasing.