PENGARUH HARGA, PROMOSI, KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN RPK (RUMAH PANGAN KITA) PERUM BULOG KANWIL JATIM

Abstract

This study aims to test and to analyze the impact of the price, the promotion, the service quality toward the satisfaction of the Indonesia Logistics Bureau in East Java. The type of this study is casual comparative with a quantitative approach. The samples of this study are 100 respondents, they are the customers of the Indonesia Logistics Bureau who buy the products from the store and from other distributors, they also consume the products, and the data are collected by applying the sampling incidental method. The data are collected by distributing questionnaires. The analysis method of this study is the SPSS (Statistical Product and Service Solution). The data analysis of the study’s result applies the multiple linear regression which previously applies tge classic assumption classic. The instrument test applies the validation test and the reliability test. The result of this study indicates the price, the promotion, and the service quality give positive and significant impacts to the satisfaction of the Indonesia Logistics Bureau customers in East Java.
Keywords: price, promotion, service quality, customer’s satisfaction.