STUDI KOMPARATIF KUNJUNGAN WISATAWAN JAWA TIMUR SEBELUM DAN SESUDAH WONDERFUL INDONESIA SEBAGAI NATION BRANDING

Abstract

This research aimed to find out the difference of numbers of tourist visits in East Java before and after Wonderful Indonesia named as nation branding. While, the research was comparative-quantitative. Moreover, the data collection technique used non-probability sampling. Furthermore, the sampling technique used purposive sampling, in which the sample was based on criteria given and time required for research. Additionally, the data were number of tourist visits of East Java taken from Central Statistic Agency of East Java. Meanwhile, the samples were numbers of tourist visits of East Java in five years before and five years after Wonderful Indonesia named as nation branding. In addition, based on the research result, it concluded the data met the assumption of homogeneity and followed the normal distribution. This meant, a compative test could be applied with t-test. For the result of t-test, it showed there were differences in numbers of tourist visits in East java before and after Wonderful Indonesia was named as nation branding
Key words: branding, nation branding, wonderful Indonesia