PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP PENJUALAN ONLINE SHOP BUSANA MUSLIM

Abstract

This research is meant to examine the influence of service quality, price, and promotion to the selling of online shop of Muslim fashion Shafira Surabaya. The analysis techniques which have been applied to analyze the influence of variables in this research are multiple regression analysis and t-test. The population is the online shop customer who purchases on Shafira Surabaya and the samples are 100 respondents. It can be concluded from the result of the research that service quality, price, and promotion has significant and positive influence to the online shop sale. This condition shows that service quality is the issue that should be noticed by the company since service quality is the primary part of company strategy in achieving continuous advantage, both as market leader and strategy should grow. The advantage of a product will make the customer purchasing decision.
Keywords: Service Quality, Price, Promotion, and Online Shop Sale