PENGARUH KEPERCAYAAN, PROMOSI, DAN KEMUDAHAN TERHADAP MINAT PENGGUNAAN GO-PAY (STUDI KASUS PADA MAHASISWA STIESIA)

Abstract

In the coming years, the technology will increase in all fields. One of the fields is the development of technology in finance, namely financial technology or fintech. While, electronic money (e-money) or digital wallet becomes part of it. Therefore, this research aimed to examine the effect of trust, promotion and easiness on the interest to use Go-Pay.The research was quantitative. Moreover, the data collection technique used simple random sampling. Furthermore, the population was students of School of Economics of Indonesia (STIESIA) Surabaya. In line with, there were 100 respondents as sample. In addition, the data analysis technique used SPSS (Statistic Product and Service Solution).The research result concluded trust had positive but insignificant effect on the interest to use Go-Pay. On the other hand, promotion had positive and significant effect on the interest to use Go-Pay. Likewise, easiness had positive and significant effect on the interest to use Go-Pay. In brief, these result showed all hypotheses were not fully accepted.
Keywords:trust, promotion, easiness, interest to use, Go-Pay, electronic money (e-money)