PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAAN TERHADAP KEPUTUSAN PEMBELIAN TIKI DI SURABAYA

Abstract

this research aimed to examine price, promotion, and service quality which affected customers' buying decision of delivery service of tiki Surabaya. while, the research was descriptive- quantitative. Moreover, the population was customers of tiki surabaya. furthermore, the data collection technique used purposive sampling, in which the sample was given based on criteria given. additionally, the instrument in data collection technique used questionnaires. in line with, there were 100 respondents as sample. in addition, the data analysis technique used multiple linear regression with spss(statistical product and service solution). besides, the instrument testing used validity test and reliability test.
the research result concluded price had positive and significant effect on customers' buying decision of delivery service of tiki surabaya. likewise, promotion had positive and significance effect on customers' buying decision of delivery service of tiki surabaya. similarly, service quality had positive and significant effect on customers' buying decision of delivery service of tiki surabaya.
keywords: price, promotion, service quality, purchasing decision. i certify that this translation in