PENGARUH NET PROFIT MARGIN,RETURN ON INVESMENT,DAN DEBT TO EQUITY RATIO TERHADAP HARGA SAHAM PADA PERUSAHAAN OTOMOTIF

Abstract

This research aimed to examine the effect of net profit margin, return on investment, and debt to equity ratio on
the stock price of automotive companies which were listed on Indonesia Stock Exchange.The research was
quantitative.While, the population was 13 automotive companies which were listed in Indonesia Stock Exchange
(IDX) 2014-2018.Moreover, the data collection technique used saturated sampling, in which all popułation was
used as sample.In line with, there 8 companies as sample.Furthermore, the data analysis technique used multiple
linear regression with SPSS.Based on hypothesis result, it concluded net profit margin had positive and
significant effect on the stock price of automotive companies which were listed on Indonesia Stock
Exchange.Likewise, return on investment had positive and significant effect on the stock price of automotive
companies which were listed Indonesia Stock Exchange.On the other hand, debt to equity ratio had negative and
insignificant effect on the stock price of automotive companies which were listed on Indonesia Stock Exchange.
Keywords: net profit margin, return on investment, debt to equity ratio, stock price