PENGARUH KUALITAS PRODUK, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN BARANG PRELOVED DALAM MEDIA SOSIAL

Abstract

This research aimed to find whether out product quality, price and trust had affected on purchasing decisions.
The type of research used in this study is quantitative research which means that this research method is based
on the philosophy of positivism with the aim of testing hypotheses that have been previously set. The population
was students of Surabaya Institute of Economics (STIESIA) who had ever bought preloved in the social media,
but with unknown number. Moreover, the collection technique used accidental sampling with a total sample of
102 respondents. Furthemore, the data analysis technique used in this study is multiple linear regression and t
test. The results of testing the data obtained show that product quality has a positive but not significant effect on
purchasing decisions. At the price variable there is also a positive and significant influence on purchasing
decisions. Trust is proven to have a significant and positive effect on purchasing decisions. The results of the
study also show that prices are the dominant variable in influencing purchasing decisions. By understanding the
variables that influence the purchasing decision, it is expected that later it will increase the decision to buy and
improve the factors that can facilitate consumers in making purchasing decisions.
Keywords: product quality, price, trust, purchase decision