PENGARUH PROFITABILITAS, LIKUIDITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN RITEL DI BEI

Abstract

This research aimed to find out the effect of probability liquidity, and firm size on the firm value which were listed on Indonesia Stock Exchange. The population was 23 retail companies which were listed on IDX 20132017. Furthermore, the data collection technique used purposive sampling, in which the sample was based on criteria given. In line with, there were 7 companies as sample. In addition, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 20. Based on the research result, it concluded firm value (PBV) was dependent variable, while profitability (ROA), liquidity (CR), and firm value (SIZE) were independent variable. Besides, it also concluded profitability had positive and significant effect on the firm value. It meant, the higher the company’s profit, the highear the firm valuewould be. On the other hand, liquidity had negaitive and insignificant effect on the firm value. In other words, the company was able to pay its debt.Similiar to profitability, firm size had positive and significant effect on the firm value. It meant, the greater the firm size, the easier the company would get fund sources.
Keywords:profitability,liquidity, firm size, firm value