PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN FOOD AND BEVERAGE

Abstract

This research aimed to examine the effect of profitability which was measured by Return on Asset and Return on Equity; in addition, likuidity which was measured by Current Ratio on the firm value which measured by Price to Book Value of Food and Beverage companies which where listed on Indonesian Stock Exchange.The research was quantitative. While, the population was 18 companies. Moreover, the data collection technique used purposive sampling in which the collection based on criteria given. In line with, there were 11 out of 18 Food and Beverage companies which were listed on Indonesian Stock Exchange 2014-2017. Moreover, the data analysis technique used multiple linier regression with SPSS (Statistic Package for the Social Science) version 25.The research result conluded the profitability which was measured by Return on Asset had insignificant effect on the firm value. On the other hand, the Return on Equity had significant effect on the firm value. Likewise, the liquidty which was measured by Current Ratio had significant effect on the firm value.

Keyword: profitability, likuidity, firm value