PENGARUH NPM, ROA, DAN ROETERHADAP HARGA SAHAM PERUSAHAAN KOSMETIK

Abstract

The purpose of this research was conducted to analyze and determine the influence on net profit margin, retrun on assets, and retrun on equity on stock prices. The research was done by using object in cosmetic company which listed in Indonesia Stock Exchange in 2012 until 2016 period. Methods in research using multiple linear regression analysis, where there is a test of classical assumptions and feasibility test models that also need to be done. Sampling is done by using purposive sampling method. The data used are taken from the financial perfromance report in 2012, 2013, 2014, 2015, 2016. Based on testing conducted by using Model Feasibility Test ( Test F ) it is known that NPM, ROA, and ROE have a significant influence on stock prices. While the result of t test analysis stated that only variable net profit margin (NPM) which influence to stock price and other variable that is return on asset (ROA) and return on equity (ROE) have no influence to stock price at cosmetics company which listed in Stock Exchange Indonesia for the 2012 to 2016 period.
Keywords: NPM,ROA,ROE, and stock price.