PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI PENGUNJUNG PADA GRIYA BUSANA RAFFISYA SURABAYA

Abstract

Currently, moslem women who wears various models of moslems clothes to cover their bodies are seen often, so it
makes the opportunity to establish a business. Fashion Outlet is the place for creative designers to deliver their
creative ideas through the moslem fashion models. This research is aimed to find out the influence of product,
price, place, and promotion to the buying interest of the customers at Griya Busana Raffisya Surabaya.This
research is a causal comparative research. The population is 100 customers of Griya Clothing Raffisya Surabaya.
The data collection has been done by issuing questionnaires. The data analysis technique has been carried out by
using multiple linear analysis. The results of this research shows that the product give influence to the buying
interest of customers at Griya Clothing Raffisya Surabaya, Price give influence to the buying interest of
customer at Griya Clothing Raffisya Surabaya, Place give influence to the buying interest of customer at Griya
Clothing Raffisya Surabaya, Promotion give influence to the buying interest of customer at Griya Clothing
Raffisya Surabaya, Product is the variable which give dominant influence to the buying interest of customer at
Griya Clothing Raffisya Surabaya.

Keywords: product, price, place, promotion, customer buying interest.