PENGARUH TRANSAKSI ONLINE SHOPPING, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUASAN KONSUMEN PADA E-COMMERCE

Abstract

This research is meant to find out the influence of online shopping transaction and customer trust to the
customer satisfaction, to find out the influence of online shopping transaction, and customer trust
simultaneously give influence to the customer satisfaction to the E-commerce.The population is all students of
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya. The sample collection technique has been done by
using purposive sampling method, in which the collection technique is carried out by using specific
consideration. The data has been obtained by issuing questionnaires and 100 respondents obtained from students
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya have been selected as samples. The analysis
method has been done by using descriptive method and the statistic analysis has been done by using multiple
linear regressions and the hypothesis test has been performed by using t-test, F test with 5% significance
level.The result of the research shows that online shopping transaction give significant and positive influence to
the customer satisfaction on E-commerce. Customer trust give significant and positive influence to the customer
satisfaction on E-commerce and online shopping transaction, and customer trust simultaneously give significant
influence to the customersatisfaction.

Keywords: online shopping transaction, customer trust, customer satisfaction