PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, HARGA DAN KUALITAS INFORMASI TERHADAP MINAT BELI PENJUALAN TIKET ONLINE

Abstract

The purpose of this research is to know the influence of perception of simplicity of use, price and quality of information to the interest of buying ticket in online ticket of Traveloka.This research is a quantitative research with comparative causal data analysis, the respondents who got studied in this research amounted to 100 people as the students of STIESIA Surabaya who have purchased tickets and hotel reservation online in Traveloka that obtained by using non-probability method sampling with purposive sampling technique. The data were collected using questionnaire technique, where the questionnaire was using Likert scale with 5 answer choices 1 through 5. Then the analysis of the data obtained using multiple linear analysis and research data was processed with using Microsoft Excel and SPSS 22 Software.The results showed that the perception of simplicity of use has a positive and significant influence on buying interest, the price has a positive and significant influence on the buying interest and the quality of the information has a positive and significant influence on the interest of purchasing tickets and hotel reservation online at Traveloka.
Keywords: Perception of simplicity of use, price, quality of information and buying interest