PENGARUH CITRA DESTINASI, PROMOSI, KUALITAS PELAYANAN, TEMPAT DAN HARGA TERHADAP KEPUASAN PENGUNJUNG

Abstract

The development of tourism is currently growing rapidly, especially on artificial tourist attraction. This artificial attraction competes very tightly in East Java Province. One of them is the city of Surabaya. The latest artificial tour located in Surabaya is Suroboyo Carnival Park the new name of Suroboyo Carnival Night Market (SCNM) is equipped with various play rides and museums in the form of history of Surabaya. Suroboyo Carnival Park maintains its existence by making visitor satisfaction the ultimate goal. The purpose of this research is to identify the influence of destination image, promotion, service quality, place and price to visitor satisfaction at Suroboyo Carnival Park. The population of this research is Suroboyo Carnival Park visitor with 100 respondents. The sampling technique used is purposive sampling and the analysis used is multiple regression analysis.The results of this research indicates that the image of destination, quality of service, place and price have a significant influence on visitor satisfaction and promotion have no significant influence on visitor satisfaction. The dominant factor in this research is the price variable. The image of destination, promotion, service quality, place and price have influence 94% to visitor satisfaction of Suroboyo Carnnival Park while the remaining 6% influenced by other variable.
Keywords: image of destination, marketing mix, service quality, visitor satisfaction