ANALISIS PERBANDINGAN TINGKAT PROFITABILITAS DAN HARGA SAHAM SEBELUM DAN SESUDAH PENERAPANCORPORATE SOCIAL RESPONSIBILITY

Abstract

This research aims to determine the difference in the level of profitability and stock prices before and after Corporate Social Responsibility on tobacco companies which listed on the Indonesia Stock Exchange, whether there is a significant difference. Assessment in this research using financial ratios with the calculation of profit margin, return on assets and stock price in the form of close price. The population in this research is obtained by using purposive sampling method at tobacco companies which listed in Indonesia Stock Exchange (BEI) in period 2010-2012 ie period before implementation of Corporate Social Responsibility and period 2014-2016 that is period after implementation of Corporate Social Responsibility and based on criteria has been determined then obtained a sample of 4 tobacco companies. The analysis method used is Paired Samples t-test test with SPSS (Statistical Product and Service Solutions) application tool. The results show that profitability measured by Return on Assets there are significant differences before and after the implementation of Corporate Social Responsibility, while Profit Margin and stock prices there are not significant differences before and after the implementation of Corporate Social Responsibility.
Keywords: corporate social responsibility, profit margin, return on assets, close price