Jurnal Ilmu dan Riset Manajemen (JIRM)

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM), WORD OF MOUTH (WOM), DAN KUALITAS PELAYANAN PADA LOYALITAS PELANGGAN CAKRA ENTERTAIMENT

Nunuk Indah Pertiwi Eko Margono, Marsudi Lestariningsih — Tue, 31 Jan 2023 00:00:00 +0000

The purpose of this study was to determine the effect of Customer Relationship Management (CRM), Word Of
Mouth (WOM), and Service Quality on customer loyalty in Cakra Entertainment. The type of research used is
quantitative research with survey methods. The sampling technique uses the Accidental Sampling Technique
using 100 respondents. In this study the population that can be used is all Cakra Entertainment customers who
have rented and used the product. Source of data needed in this research is primary data. Questionnaire data
management technique uses SPSS Version 23. Data analysis uses multiple linear regression Multiple linear
regression analysis is used to determine whether there is influence of Customer Relationship Management (CRM),
Word Of Mouth (WOM), and service quality (KP) on customer loyalty (LP) ). Based on the results of the study,
it shows that the variables Customer Relationship Management (CRM), Word Of Mouth (WOM), and Service
Quality have a significant and positive influence on customer loyalty with an R Square (R²) value of 70.5% and
the rest is influenced by other variables outside Research Model.

PENGARUH REKRUTMEN SELEKSI DAN PELATIHANTERHADAP KINERJA KARYAWAN PADA PT.INTERNASIONAL BUSINESS FUTURE

Muhammad Syifa Khaithami, Firdaus Marsahala Sitohang — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to examine the effect of recruitment, selection, and training on the employees' performance at PT.International Business Future. Moreover, the research was quantitative research, with data taken from a company as the research object. Furthermore, the data collection technique used simple random sampling technique.In line wit that, there were 100 employees at PT. International Business Future as a research sample. The research analysis technique used analysis which used multiple regressions analysis methods with SPSS (Statistical Product and Service Solution) application 25 versions. The research result showed that recruitment had a significant effect on the employees' performance at PT. International Business Future. Likewise,the selection had a positive and significant effect on the employees' performance at PT.International Business Future. Similary, training had a positive and significant effect on the employees' performance at PT. International Business Future.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA KOPI LAIN HATI CABANG DELTASARI

Ardesto Prima Artha, Prijati Prijati — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to find out the effect of service quality, product quality, and price on customers’ satisfaction
at Kopi Lain Hati, a branch of Deltasari. The population was all customers of Kopi Lain Hati, a branch of
Deltasari who had ever bought the product once. The research was quantitative. Moreover, the data collection
technique used non-probability sampling with accidental sampling as the sampling technique. The sampling took
the respondents who were accidentally at the research object or suitable based on its context. In line with that,
there were 100 respondents as the sample. Furthermore, the instrument in the data collection technique used
questionnaires. The measurement scale used the Likert scale. Additionally, the data analysis technique used
multiple linear analysis with SPSS 25. The result showed that service quality had a significantly positive effect
on the customers’ satisfaction at Kopi Lain Hati, a branch of Deltasari. However, product quality had a positive
but insignificant effect on the customers’ satisfaction at Kopi Lain Hati, a branch of Deltasari. In contrast, the
price had a significantly positive effect on the customers’ satisfaction at Kopi Lain Hati, a branch of Deltasari.

PENGARUH HARGA, E-TRUST, E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP KEPUTUSAN PEMEBELIAN DI APLIKASI SHOPPE (STUDI KASUS PADA MAHASISWA STIESIA SURABAYA)

Ismail Ismail, Khuzaini Khuzaini — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to find out the effect of price, E-Trust, E-Service Quality, and E- Word of Mouth on consumers’ buying decisions at Shopee. The research was quantitative. Moreover, the population was students of STIESIA Surabaya. The data collection technique used accidental sampling. In line with that, there were 100 respondents as the sample. The instrument in the data collection technique used questionnaires. The questionnaires were given through Google form to the students of STIESIA Surabaya. Furthermore, the data analysis technique used multiple linear regression analysis with SPSS (Statistical Product and Service Solution). The research result showed that price had a value of 0.035, E-Trust had a value of 0.005, E-Service had a value of 0.000, and E-Word of Mouth had a value of 0.00 which was smaller than 0.05. This meant that all variables had a significan tly positive on the buying decisions of students of STIESIA Surabaya at Shopee.

PENGARUH HARGA, KUALITAS PRODUK, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN RAKET FLYPOWER

Tommy Chandra Thio Duarte, Sugiyono Sugiyono — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to examine the effect of variables price, product quality, and brand image on buying decision. Furthermore, the population was students who become members of UKM Badminton STIESIA Surabaya. The data collection technique used purposive sampling. In line with that, there were 110 students who fulfilled the criteria as the sampling. In addition, the data analysis technique used multiple linier regression consisting F-test, t-test, and classical assumption test. In conclusion, price, product quality, and brand image collectively had a significant effect on buying decision. Likewise, partially, the variables had a positive effect on buying decisions. The hypothesis test result concluded that product quality as well as the brand image had a significantly positive effect on buying decision. However, the price had a positive but insignificant effect on buying decisions. The result of the determination coefficient significant test (R²) was 0.415. it meant, 41.5% of buying decisions were affected by price, product quality, and brand image. This showed that buying decisions were increased when there was an increase in price, product quality, and brand image.

PENGARUH MEKANISME GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN PERBANKAN DI BEI

Yunita Feby Ratna Sari, Bambang Hadi Santoso — Tue, 31 Jan 2023 00:00:00 +0000

Banking within the financial world has a very crucial role in fulfilling the growth of the national economy. Moreover, higher money fluidity and a free market provide banking as a trade essential part of trade since it has an intermediate function. The research was quantitative. Furthermore, the population was 44 banking companies that were listed on IDX during 2016-2021. In line with that, there were 9 banking companies as the sample. Additionally, the data were secondary, in form of financial statements through GIBEI and the website (www.idx.co.id). In addition, the data analysis technique used multiple linear regression with SPSS 25. The hypothesis test result concluded that (1) managerial ownership had a significantly positive effect on financial performance, (2) the audit committee had a positive but insignificant effect on financial performance, and (3) the commissioner board had a positive but insignificant effect on financial performance.

PENGARUH KUALITAS PELAYANAN, LOKASI, DAN HARGA TERHADAP KEPUASAN KONSUMEN PT. TIKI JALUR NUGRAHA EKAKURIR CABANG PUSAT SURABAYA

Diky Apriliawan, Anton Eko Yulianto — Tue, 31 Jan 2023 00:00:00 +0000

In this era, the process of shipping goods is very often carried out by the wider community and the process takes place very quickly. Maybe you used to only know PT. Pos Indonesia as a delivery service company, both correspondence and delivery of goods. But now the competition between shipping service companies is getting fiercer because of the large number of new players coming. This research aimed to find out the effect of service quality, location and price on the customers’ satisfaction at PT. Tiki Jalur Nugraha Ekakurir (JNE). This research was causal-comparative. Meanwhile, the research data was quantitative data and used primary data source. Furthermore, the number of research respondents was 96 people. Moreover, the research data analysis used multiple linear regression analysis and the SPSS program 23. The variables used in this study are service quality, location, and price on customer satisfaction. The research result concluded that partially and simultaneously the variables of service quality, location, and price affected the customers’ satisfaction.

PENGARUH KONFLIK KERJA, KOMPENSASI, DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL ARIA CENTRA DI SURABAYA

Nawang Berlianti Qurrokhman, Sonang Sitohang — Tue, 31 Jan 2023 00:00:00 +0000

This study aims to determine the effect of work conflict, compensation, and morale on employee performance at Aria Centra Hotel Surabaya. Using a population of permanent employees who have worked continuously for 3 years, totaling 35 people and have worked as permanent employees at the hotel. Using a complete enumeration sampling technique. In this study using primary data, collected using a questionnaire. Using Multiple Linear Regression with SPSS version 25 to process data. The research results show that; Work Conflict has a Positive and Significant Effect on Employee Performance at the Aria Centra Hotel Surabaya. The more controlled the work conflict in a company, the more optimal the employee's performance will be. Compensation has a positive and significant effect on employee performance at the Aria Centra Hotel Surabaya. If the provision of compensation is in accordance with the level of sacrifice, there will also be an increase in the performance of the employee concerned. Work Morale has a Positive and Significant Effect on Employee Performance at the Aria Centra Hotel Surabaya. Morale is a very important attitude and must be owned by everyone in order to have a reliable performance

PENGARUH DISIPLIN KERJA, FASILITAS KERJA, DAN STRES KERJA TERHADAP KINERJA KARYAWAN KANTOR KECAMATAN MENGANTI KABUPATEN GRESIK

Deni Rio Agustino, Dewi Urip Wahyuni — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to find out and analyze the effect of work discipline, work facility, and work stress on the employees’ performance at the office of Kecamatan Menganti, Kabupaten Gresik. The data were primary, with questionnaires as the instrument in the data collection technique. Furthermore, the research was quantitative. Moreover, the research sample collection technique used a saturated sample method with all populations of employees’ as many as 53 respondents in Kecamatan Menganti. Additionally, the data analysis technique used multiple linear regression analysis with the instrument of the SPSS program 26 version. The research result showed that work discipline had a positive and significant effect on the employees’ performance at the office of Kecamatan Menganti, Kabupaten Gresik. Likewise, the work facility had a positive and significant effect on the employees' performance at the office of Kecamatan Menganti, Kabupaten Gresik. On the other hand, work stress had a negative and significant effect on the employees’ performance at the office of Kecamatan Menganti, Kabupaten Gresik.

PENGARUH PENGALAMAN KERJA, MOTIVASI KERJA, DISIPLIN KERJA TERHADAP KINERJA KARYAWAN

Muhammad Yunus, Widhi Ariestianti Rocdianingrum — Tue, 31 Jan 2023 00:00:00 +0000

Human resource have important roles within the company in order to compete and develop regularly. Moreover, the function of humas resources management is to drive the human behaviors that are affected by many factors which influence the employees’ performance. Those factors are work experience, work motivation, and work disciple. Therefore, this research aimed to examine the effect of work experience, motivation, and discipline on employees’ performance at PT. Andika Jana Bhumi Sejahtera. The data analysis technique used multiple linear regression. Additionally, the data were both primary and secondary, in the form of questionnaires result. The questionnaire were distributed to 138 employees at PT. Andika Jana Bhumi Sejahtera. In addition, the data collection technique used startifed random sampling. The result of data analysis using SPSS showed that work experience had a significant effect on employees’ performance. Likewise, work motivation had a significant effect on employees’ performance. Similarly, work discipline had a significant effect on employees’ performance. In conclusion, based on the hypothesis test, in concluded that employees’ performance at PT. Andika Jana Bhumi Sejahtera was affected by work experience, motivation, and discipline.

PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, KOMUNIKASI, KOMITMEN ORGANISASI, DAN PELATIHAN TERHADAP KINERJA KARYAWAN ( STUDI KASUS PT. CAHYA YUDHA NIAGATAMA )

Moh. Agus Supratman, Dewi Urip Wahyuni — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to examine the effect of work discipline, work environment, communication, organizational commitment, and work training on employees' performance. Furthermore, the population was employees at PT. Cahya Yudha Niagatama Surabaya. The research was quantitative. Moreover, the data collection technique used saturated sampling. Additionally, the sample was all employees at PT. Cahya Yudha Niagatama Surabaya consisted of 57 people. Additionally, the instrument in the data collection technique used questionnaires. The questionnaires were distributed to the respondents. Additionally, the data analysis technique used multiple linear regression.The result concluded that work discipline significantly positively affected employees’ performance at PT. Cahya Yudha Niagatama Surabaya. Likewise, the work environment significantly positively affected employees’ performance at PT. Cahya Yudha Niagatama Surabaya. Similarly, communication significantly positively affected employees’ performance at PT. Cahya Yudha Niagatama Surabaya. Also, both organizational commitment and work training significantly positively affected employees’ performance at PT. Cahya Yudha Niagatama Surabaya. From those variables, communication was the most dominant factor.

PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN RS MATA FATMA

Saka Alwan Dirgantara, Prijati Prijati — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to analyze and determine the effect of organizational culture, work environment, and motivation on the employees' performance at Fatma Eyes Hospital, Sidoarjo. The research was quantitative. Furthermore, the population was employees of Fatma Eyes Hospital, Sidoarjo. The data collection technique used simple random sampling, in which the sample was taken randomly without considering the strata and position within the population. Moreover, the data instrument used questionnaires. The questionnaires were distributed to 45 respondents as the sample. In addition, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution). The research result concluded that organizational culture had a positive and significant effect on employees’ performance at Fatma Eyes Hospital, Sidoarjo. Likewise, the work environment had a significantly positive effect on employees’ performance at Fatma Eyes Hospital, Sidoarjo. Similarly, work motivation had a positive and significant effect on employees’ performance at Fatma Eyes Hospital, Sidoarjo.

PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR HONDA BEAT DI SURABAYA

Hafidz Prayosa, Suwitho Suwitho — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to examine the effect of product quality, promotion, and price on consumers’ purchasing decisions of Honda Beat at the Honda branch of Surabaya. The population was consumers of Honda Beat who had bought the product at the Honda branch of Surabaya. The research was qualitative. Furthermore, the data were primary. The data collection technique used purposive sampling. In line with that, there were 100 respondents in the sample. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 22. The instrument testing used validity and reliability test. The research result concluded that product quality had a significantly positive effect on consumers’ purchasing decisions of Honda Beat at the Honda branch of Surabaya. On the other hand, the promotion did not have a significantly positive effect on purchasing decisions of Honda Beat at the Honda branch of Surabaya. In contrast, the price had a significantly positive effect on purchasing decisions of Honda Beat at the Honda branch of Surabaya.

PENGARUH KOMUNIKASI, MOTIVASI DAN KERJASAMA TERHADAP KEPUASAN KERJA KARYAWAN (STUDI KASUS PADA PT AGRODANA FUTURES SURABAYA)

Margan Trenggana Bogi Prakoso, Rismawati Rismawati — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to determine and analyze the effect of communication, motivation and cooperation on
employees work satisfaction at PT. Agrodana Futures, Surabaya. The population was employees of PT. Agrodana
Futures, Surabaya with 44 people as the sample. The data analysis technique used multiple linear regression with
SPSS (Stastical Product and Service Solution) 22 as a counting instrument. The instrument was used to calculate
how significant the regression coefficient was in order to know the effect of communication, motivation and
cooperation on employees work satisfaction. While the hypothesis test used Goodness of Fit with F-test and partial
test effect using t-test. The test result of the Goodness of fit with the F-test showed that communication and
cooperation had s significant effect on employees work satisfaction. However, motivation had an insignificant effect
on employees work satisfaction. Meanwhile, the result of the partial test effect using the t-test showed that
communication had a significantly positive impact on employees work satisfaction. In contrast, motivation had a
negative and insignificant impact on employees work satisfaction. On contrary, cooperation had a significantly
positive influence on employees work satisfaction.

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DI PERUSAHAAN RUBBY STAR FAMILY KARAOKE SURABAYA

Muhammad Alif Ihkya Firizqi, Rismawati Rismawati — Tue, 31 Jan 2023 00:00:00 +0000

The purpose of this study was to examine the effect of service quality, price and promotion on customer
satisfaction at Rubby Star Family Karaoke in Surabaya. This type of research is quantitative research. The object
of this research is all customers of Rubby Star Family Karaoke Surabaya. The sampling technique used was the
non-probability sampling method which focused on incidental sampling, with a total sample of 100 respondents.
The data analysis technique used is multiple linear regression analysis. The results of this study showed that (1)
each service quality variable had a significant effect on customer satisfaction, this was a proven by the
significance value for that variable. (2) Each price variable has a significant effect on customer satisfaction, this
was a proven by the significance value for that variable. (3) Each promotion variable has a significant effect on
customer satisfaction, this was a proven by the significance value for that variable.

PENGARUH PERSONAL VALUE, BUDAYA ORGANISASI TERHADAP MOTIVASI DAN KINERJA KARYAWAN PADA PT. HARFA INDONESIA PERSADA DI SIDOARJO

Areri Dewangga Prakas Areri Dewangga Prakas, Sonang Sitohang — Tue, 31 Jan 2023 00:00:00 +0000

This study aims to determine the effect of personal values, organizational culture and work motivation on the performance of employees of PT Harfa Indonesia Persada Sidoarjo. Using a population of 57 employees who work as permanent employees. Using a complete enumeration sampling technique. In this study using primary data collected by using a questionnaire. The data analysis method used is multiple linear analysis with the SEM WarpPLS (Partial Least Square) 7.0 2020 software program. The results of the study show that Personal Value has a positive and significant effect on employee performance. Organizational Culture has a positive and significant effect on employee performance. Personal Value has a positive and significant effect on work motivation, Organizational Culture has a positive and significant effect on work motivation, Work motivation has a positive and significant effect on employee performance, Work motivation is able to mediate the influence of organizational culture on PT Harfa Persada Indonesia's employee performance is positive but not significant.

PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENDAFTAR PROGRAM S1 DI STIESIA SURABAYA (Studi Kasus Pada Mahasiswa STIESIA Surabaya Angkatan 2022)

Bagaskara Wahyu Purbaningrat, Sulistyo Budi Utomo — Tue, 31 Jan 2023 00:00:00 +0000

This research aimed to find out the causes of the decline in the number of candidate students of S1 programs registering for the STIESIA Surabaya in the last four years (2019-2022) during the pre and post of pandemic of COVID-19. While there were three variables affected registering decisions of candidate students of S1 programs for STIESIA Surabaya, namely brand image, price, and service quality, The research was quantitative with a causal-comparative as approach. The population was students of STIESIA Surabaya in 2022 consisted of 417 people. Moreover, the data collection technique used non-probability sampling. In line with that, there were 80 people as the sample. Furthermore, the sampling technique used purposive sampling. While the instrument in the sampling technique was questionnaire. The questionnaire was distributed through google forms and shared on WhatsApp Group and private chat. Additionally, the data analysis technique used multiple linear regression s with SPSS 26.0. The research result showed that brand image, price, and service quality had a positive and significant effect on registering decisions. In conclusion, STIESIA Surabaya had to maintain a positive brand image in public. Likely, the tuition should be affordable for all people. In addition, service quality in terms of accreditation had to be maintained and always improved.