http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/issue/feed Jurnal Ilmu dan Riset Manajemen (JIRM) 2024-07-15T04:05:56+00:00 Open Journal Systems <p>Jurnal Ilmu dan Riset Manajemen adalah jurnal elektronik yang mempublikasikan Karya Ilmiah mahasiswa dalam bidang manajemen. Di terbitkan secara berkala setiap bulan dengan Nomor ISSN: 2461-0593 yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi (STIESIA) Surabaya.</p> http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5920 PENGARUH PROFITABILITAS, SOLVABILITAS, LIKUIDITAS, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN RETAIL YANG TERDAFTAR DI BURSA EFEK INDONESIA 2024-06-25T14:17:14+00:00 Brinka Della Rusvita brinkadella@gmail.com Khuzaini Khuzaini brinkadella@gmail.com <p>This research aimed to examined and analyze the effect of profitability, solvability, liquidity, and dividend policy on the firm value of retail companies listed on the Indonesia Stock Exchange (IDX) based on the phenomena of the business world from the Covid-19 pandemic. The research was quantitative. The population was retail companies listed on the Indonesia Stock Exchange (IDX). Furthermore, the data sampling technique used non-probability from 7 retail companies as the sample of 28 retail companies listed on the Indonesia Stock Exchange (IDX). The data were taken during 5 years (2018-2022). In total, 35 data were processed. Moreover, the data analysis technique used multiple linier regressions with SPSS (Statistical Product and Service Solution) program 29 version. The result indicated that both profitability and solvability had a negative and insignificant effect on the firm value of retail companies. However, the liquidity had a positive and significant effect on the firm value of retail companies. In contrast, dividend policy had a negative and significant effect on the firm value of retail companies.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5921 PENGARUH SERVICE QUALITY DAN PRICE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI CUSTOMER SATISFACTION (Studi Kasus Pada Konsumen SuperIndo Cabang Meyjen HR Muhammad Surabaya) 2024-06-26T02:04:15+00:00 Muhammad Ulul Fahmi Ululfahmi6677@gmail.com Rismawati Rismawati Ululfahmi6677@gmail.com <p>This research aimed to find out the effect of service quality and price on repurchasing intention which was mediated by customers’ satisfaction with SuperIndo, a branch of Mayjen HR. Muhammad Surabaya. Moreover, the population was consumers of SuperIndo with bigger and unknown numbers (infinite). In line with that, with Lemeshow, the sample from 97.6 changed to 98. Furthermore, the instrument in the data collection technique was a questionnaire. The data analysis technique used meditation regression with the SPSS 29 version. The result concluded that both service quality and customers’ satisfaction had a significant effect on repurchasing intention. On the other hand, the price had an insignificant effect on repurchasing intention. In contrast, service quality as well as price had a significant effect on customers’ satisfaction. Additionally, service quality affected repurchasing intention through customers’ satisfaction. However, the price had an insignificant effect on repurchasing intention through customers’ satisfaction with SuperIndo, a branch of Mayjen HR. Muhammad Surabaya.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5922 PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN DI BURSA EFEK INDONESIA PERIODE 2018-2022 2024-06-26T02:11:36+00:00 Rismanda Delima Octavia risdeok@gmail.com Tri Yuniati risdeok@gmail.com <p>This research aimed to find out how important the effect of good corporate governance of Mining companies listed on the Indonesia Stock Exchange (IDX) during 2018-2022. The research was causal-comparative with a quantitative approach. Moreover, the data were secondary in the form of companies’ financial statements. The population was 51 Mining companies listed on IDX. Furthermore, the data collection technique used saturated sampling. In line with that, there were 6 companies as the sample. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Program for Social Science) 26. The result of the t-test concluded that managerial ownership had a positive and significant effect on the firm value (PBV) of Mining companies for 0.000. However, the audit committee had a negative and insignificant on the firm value (PBV) of Mining companies for 0.559. In contrast, the commissioner board had a significantly positive effect on firm value (PBV) on the firm value of Mining companies for 0.004.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5923 PENGARUH LIKUIDITAS, NILAI TUKAR, DAN PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN FOOD AND BEVERAGE PERIODE 2017-2021 2024-06-26T03:00:29+00:00 Brian Rafiansah Saputra brianrafiansah1203@gmail.com Nur Laily brianrafiansah1203@gmail.com <p>There are several things that must be considered in making investment decisions. One of the things that must be considered is the stock price. The share price is the price that occurs on the stock exchange market at a certain time and the share price is determined by market participants. This research aimed to find out, examine, and analyze the effect of liquidity, exchange rate, and profitability on the stock price of Food and Beverage companies. Liquidity was measured by Current Ratio, exchange rate was measured by the average of exchange rate in one year, and profitability was measured by Return On Asset. The research was causal-comparative with a quantitative approach. Moreover, the population was Food and Beverage companies listed on the Indonesia Stock Exchange (IDX) 2017-2021. The data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, 8 Food and Beverage companies were listed on IDX as the sample. Furthermore, the data analysis technique used multiple linear regression with SPSS 26. The result concluded that both liquidity and profitability had a significant effect on stock price. On the other hand, the exchange rate had an insignificant effect on the stock price.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5924 PENGARUH KNOWLEDGE MANAGEMENT TERHADAP KEBERHASILAN UMKM DENGAN KOMPETENSI SEBAGAI VARIABEL INTERVENING (Kasus Pada UMKM di Kabupaten Sidoarjo) 2024-06-27T07:42:06+00:00 Tasya Aurel Milenia tasyaaurlm17@gmail.com Nur Laily tasyaaurlm17@gmail.com <p>This research aimed to examine and analyze the effect of knowledge management on business success at UMKM in the Sidoarjo district, with competency as the intervening variable. The research was quantitative. Furthermore, the population was UMKM business in the Sidoarjo district. The data collection technique used a non - probability sampling technique and purposive sampling as the sampling technique i.e., a selection technique with determined criteria to get the number of samples. In line with that, there were 112 respondents as the sample. Moreover, the instrument in the data collection was a questionnaire. The data analysis technique used SEM- PLS (Structural Equation Modeling-Partial Least Square) with the SmartPLS program 3.0 version. The result indicated that knowledge management had a positive and significant on business success. Additionally, knowledge management had a positive and significant effect on competency. Likewise, competency had a positive and significant effect on business success. In addition, competency was able to mediate the effect of knowledge management on business success.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5925 PENGARUH PROMOSI APLIKASI, KUALITAS PRODUK, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN COFFESHOP BELIKOPI 2024-06-27T07:49:32+00:00 Mohamad Kevin Baktiar m.baktiar95@gmail.com Widhi Ariestianti Rochdianingrum m.baktiar95@gmail.com <p>This research aimed to find out and analyze the effect of application promotion, product quality, and innovation on the purchasing decisions at Coffeeshop Belikopi, Nginden, Surabaya. Moreover, the sample was 96 students who studied at Kecamatan Sukolilo and had ordered products at Coffeeshop Belikopi, Nginden, Surabaya in Gofood and Grabfood. The data analysis technique used multiple linear regression. Furthermore, the data were primary. The instrument used was a questionnaire. The questionnaires were distributed through Google Forms. Additionally, the result concluded that application promotion had a positive and significant on purchasing decisions. It happened as interesting promotion for consumers and communication features could hold good communication. Product quality had a positive and significant effect on purchasing decisions since consumers would be interested in products that had good product quality, maintenance, and guaranteed. Consequently, it increased the purchasing decisions. Product innovation had a positive and significant effect on purchasing decisions. The innovation had to be applied to add interest value and gain assessment and good consideration for consumers.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5926 PENGARUH KOMPENSASI, BUDAYA ORGANISASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KECAMATAN WIYUNG KOTA SURABAYA 2024-07-01T07:28:28+00:00 Nabilah Zahrah Nur Mahdiyyah Bilazahra820@gmail.com Dewi Urip Wahyuni Bilazahra820@gmail.com <p>This research aimed to find out and analyze the effect of compensation, organizational culture, and work environment on the employees’ performance in Kecamatan Wiyung, Surabaya. The research was quantitative. The data collection technique used non-probability sampling. In line with that, there were 50 respondents as the sample. Moreover, the instrument in the data collection technique used a questionnaire. The questionnaires were distributed to the respondents. Furthermore, the data were primary. The sampling technique used saturated sampling or total sampling. Additionally, the data analysis technique used multiple linear regression with the SPSS (Statistical Product and Service Solution)26 version. The result indicated that compensation had a positive and significant effect on the employees’ performance in Kecamatan Wiyung, Surabaya. Likewise, organizational culture had a significantly positive effect on the employees’ performance in Kecamatan Wiyung, Surabaya. Similarly, the work environment had a positive and significant effect on the employees' performance in Kecamatan Wiyung, Surabaya.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5927 PENGARUH KUALITAS PRODUK DAN HARGA DIMEDIASI BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE DI SHOPEE (STUDI PADA KONSUMEN MERK THE ORIGINOTE DI SURABAYA) 2024-07-01T07:38:19+00:00 Lia Anugrah Bilazahra820@gmail.com Khuzaini Khuzaini Bilazahra820@gmail.com <p>This research aimed to examine and analyze the effect of product quality and price which were mediated by brand image, on the purchasing decisions of Skincare in Shopee through the study of consumers in The Originote, Surabaya. Moreover, the research was quantitative. The population was consumers of Skincare with a brand of The Originote, who purchased through Shopee with an average age of 13-35. Furthermore, the data collection technique used purposive sampling. In line with that, there were 100 respondents as the sample. The data analysis technique used Partial Least Square (PLS) with SmartPLS 3.2.9. The result showed that both brand image and price had a positive and significant effect on purchasing decisions. However, product quality had a negative and insignificant effect on purchasing decisions. Additionally, price as well as product quality had a positive and significant effect on brand image. Similarly, both price and product quality had a positive and significant effect on purchasing decisions which was mediated by brand image.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5928 PENGARUH ROA, DER DAN CR TERHADAP PERTUMBUHAN LABA PERUSAHAAN FOOD AND BEVERAGE DI BEI 2024-07-03T05:05:57+00:00 Virginia Widiyanti virginiawidiyanti@gmail.com Triyonowati Triyonowati virginiawidiyanti@gmail.com <p>This research aimed to find out the effect of Return On Assets, Debt to Equity Ratio, and Current Ratio on the profit growth of Food and Beverage companieslisted on the Indonesia Stock Exchange during 2019-2022. Furthermore, the research was quantitative. The population was 24 Food and Beverage companies listed on the Indonesia Stock Exchange during 2019-2022. Moreover, the data collection technique used purposive sampling. In line with that, there were 14 companies as samples. Additionally, the data analysis technique used multiple linear regression with the SPSS (Statistical Product and Service Solution) 26 version. In addition, the result showed that Return On Assets had a significantly positive effect on profit growth of Food and Beverage companies listed on the Indonesia Stock Exchange. On the other hand, Debt to Equity Ratio had a negative and insignificant effect on profit growth of Food and Beverage companies listed on the Indonesia Stock Exchange. In contrast, the Current Ratio had a significantly negative effect on profit growth of Food and Beverage companies listed on the Indonesia Stock Exchange.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5929 PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN MAHASISWA MEMILIH STIESIA SURABAYA 2024-07-05T03:20:26+00:00 Achmad Rigan Saputra achmadrigan19@gmail.com Khuzaini Khuzaini achmadrigan19@gmail.com <p>This study analyzes whether the effect of service quality, price, and brand image on student decisions to study at STIESIA Surabaya. The used research type is quantitative. The quality of service was measured by tangibles, empathy, responsiveness, reliability, and assurance. Price was measured by affordability, price congruence with quality, and competitiveness with other campuses. Brand image was measured by location, study programs, institutional situation, service, tuition fees, advertising, and entrepreneurship. Based on the student population which is 1288 people, the proposed sampling technique is purposive sampling. The sample size was 96 respondents. Questionnaire data collection is carried out through the Google Form. Then, the analysis method is carried out using the Double Regression Method through software SPSS 26.0. The results obtained are: service quality has a positive-significant effect on student decisions; price has a positive-significant effect on student decisions; brand image has a positive-significant effect on student decisions; and service quality, price, and brand image have a positive-significant effect on student decisions. Based on these four results, it can be concluded that the four hypotheses are correct and acceptable.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5930 PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT ODIFA JELAJAH DUNIA 2024-07-09T01:58:53+00:00 Muhammad Tedo Syifaul Khakim Absowi tkhakimabsowi@gmail.com Heru Supriadi tkhakimabsowi@gmail.com <p>Higher employees’ performance is one of the requirements in achieving companies’ objectives. The process of fulfilling the objectives can be seen in the ways of companies in managing their qualified employees in order to increase the employees’ work. Some of the companies’ efforts were work environment, work discipline, and work motivation effects. This research aimed to find out the effect of work environment, work discipline, and work motivation on employees’ performance. Moreover, the population was 40 employees at PT. Odifa Jelajah Dunia. The data collection technique used census. Furthermore, the data analysis technique used multiple linear regression. Additionally, the result showed that all variables (work environment, work discipline, and work motivation) were properly used as predictors for employees’ performance fluctuation. The determination coefficient level (R2) was about 0.530. It meant, the variables contributed simultaneously to the fluctuation of 53.0%. In addition, partially, both work environment and work motivation had a positive and significant effect on employees’ performance. Meanwhile, work discipline had a positive but insignificant effect on employees’ performance.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5931 PENGARUH LINGKUNGAN KERJA, FASILITAS KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN 2024-07-09T02:49:11+00:00 Ellita Dwi Jayanti ellitadj01@gmail.com Dewi Urip Wahyuni ellitadj01@gmail.com <p>This research aimed to find out analyze the effect of work environment, work facility, and satisfaction on the employees’ performance (A Case Study at PT. Chrobinson Global Forwarding Indonesia). The research was descriptive quantitative. The data were primary. Moreover, the population was all employees at PT. Chrobinson Global Forwarding Indonesia. The data collection technique used saturated sampling, in which all the members of the population were the sample. In line with that, there were 38 employees as the sample. Furthermore, the instrument in the data collection technique used questionnaires. The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26 version. The result showed that the work environment had a positive but insignificant effect on the employees’ performance at PT. Chrobinson Global Forwarding Indonesia. Likewise, the work facility had a positive but insignificant effect on the employees’ performance at PT. Chrobinson Global Forwarding Indonesia. However, work satisfaction had a positive and significant effect on the employees’ performance at PT. Chrobinson Global Forwarding Indonesia</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5932 PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT DINAMIKA GLOBAL NUSANTARA 2024-07-09T02:54:05+00:00 Abesta Charis Irsandi Putra Darma abestasandi@gmail.com Budiyanto Budiyanto abestasandi@gmail.com <p>This research aimed to examine the effect of work environment, work discipline, and work motivation on the employees’ performance at PT. Dinamika Global Nusantara. The population was employees who worked at PT. Dinamika Global Nusantara consisting of 35 people. Moreover, the data collection technique used saturated sampling, in which all members of the population were the sample. Thedata were primary with questionnaires as the instrument in the data collection technique. Furthermore, the data analysis technique used multiple linear regression with SPSS 26.0 for Windows. The result of the classical assumption test, through normality, multicollinearity, and heteroscedasticity tests showed that all variables did not violate the existing regulation. Meanwhile, a proper model test indicated that the research was properly to be conducted. On the other hand, the hypothesis test concluded that both the work environment and discipline had an insignificant effect on employees’ performance. In contrast, work motivation had a significant effect on employees’ performance.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5933 PENGARUH VIRAL MARKETING, SOCIAL MEDIA, DAN TRUST TERHADAP MINAT BELI PADA MARKETPLACE SHOPEE (Studi Pada Pengguna Shopee di Surabaya Barat) 2024-07-09T03:14:19+00:00 Akbar Arie Nugraha akbararie21100@gmail.com Nur Laily akbararie21100@gmail.com <p>This research aimed to analyze the effect of Viral Marketing, social media, and trust on purchasing intention.The research was quantitative. Moreover, the population was customers of the Shopee marketplace at West Surabaya which had an unknown number as they were quite big and unlimited. Therefore, the data collection technique used non-probability sampling with the Lemeshow method. Furthermore, the instrument in the data collection technique was a questionnaire that was answered by respondents directly without any other intermediary by the criteria. In line with that, there were 98 respondents as the sample. The questionnaires were collected through Google Forms. Additionally, the data analysis technique used multiple linear regression with the SPSS (Statistical Product and Service Solution) 22 version. The result showed that viral marketing had a positive and significant effect on purchasing intention. Likewise, social media had a positive and significant effect on purchasing intention. Similarly, trust had a positive and significant effect on purchasing intention. Based on the results of testing and analysis that have been carried out to prove the truth of the hypothesis in this research, it can be concluded that Viral Marketing has a significant effect on Purchase Interest so that the hypothesis can be accepted. Social Media has a significant effect on Purchase Interest so that the hypothesis can be accepted. Trust has a significant effect on Purchase Intention so that the hypothesis can be accepted.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5934 PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN 2024-07-09T03:29:54+00:00 Eko Hariyono ehariyono99@gmail.com Suwitho Suwitho ehariyono99@gmail.com <p>This research aims to find out how much influence company size, profitability and dividend policy have on company value in automotive companies on the Indonesian Stock Exchange. This research is a comparative causal research with a quantitative approach. The research population is automotive companies listed on the Indonesia Stock Exchange. The sampling technique in this research is purposive sampling, namely selecting samples using predetermined criteria. Based on the purposive sampling method, a sample of 8 automotive companies was obtained. Research data was taken for 5 years, namely 2017-2021. The independent variables consist of Company Size, Profitability and Dividend Policy, while the dependent variable used is Company Value. This research uses multiple linear analysis methods with the help of the SPSS version 26 program. Based on the test results using hypothesis test analysis, the results obtained are that: (1) The company size variable has a significant effect on company; (2) Profitability has a significant effect on Company Value with a significant; (3) Dividend Policy has a insignificant effect on Company Value.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5935 PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA, DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA PT ROKOK ELEKTRIK ENAK SURABAYA 2024-07-15T03:37:37+00:00 Firhad Fitrhoni firhad45688@gmail.com Novianto Eko Nugroho firhad45688@gmail.com <p>This research aimed to find out and analyzed the effect of work environment, work motivation, and work discipline on the employees' performance at PT Rokok Elektrik Enak Surabaya. The work environment was measured through indicators of the physical and non-physical of the work environment. While work motivation was measured through indicators of the needs of achievement, needs of the power, and needs of affiliation. Moreover, work discipline was measured through indicators of goal and feasibility, exemplary leadership, remuneration (fee and welfare), justice, supervision attached, sanction and law, leadership firmness, and humanity correlation. Meanwhile, employees' performance was measured by indicators of quality, quantity, punctuality, effectivity, and independency. The research was descriptive-quantitative. Furthermore, the population. was employees at PT Rokok Elektrik Enak Surabaya consisting of 195 people. Additionally, the sampling technique used non-probability sampling with 66 respondents as the sample. The instrument of data collection technique used questionnaires. The questionnaires were distributed through google form to the employees of PT Rokok Elektrik Enak Surabaya. The research analysis research used multiple linear regression with SPSS 26.The result showed that work environment, work discipline, and motivation had a positive and significant effect on the employees' performance at PT Rokok Elektrik Enak Surabaya.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5936 PENGARUH PROFITABILITAS, LIKUIDITAS, DAN SOLVABILITAS TERHADAP HARGA SAHAM PERUSAHAAN PROPERTY DAN REAL ESTATE DI BEI 2024-07-15T03:42:29+00:00 Ilham Cakradigjaya ilhamcakdja@gmail.com Triyonowati Triyonowati ilhamcakdja@gmail.com <p>This researched aimed to find out and analyze the effect of profitability, liquidity, and solvability on the stock price<br>of the Property and Real Estate companies listed on the Indonesia Stock Exchange during 2018-2022.<br>Furthermore, profitability was a proxy for Net Profit Margin, liquidity was a proxy for Current Ratio, and<br>solvability was a proxy for Debt to Equity Ratio. The data analysis technique used multiple regression with SPSS<br>29 version. Moreover, the result showed that profitability (NPM) had a significantly positive effect on the stock<br>price. On the other hand, liquidity (CR) had a insignificantly negative effect on the stock price. In contrast,<br>solvability (DEB) had a insignificantly positive effect on the stock price. The research was casual-comparative with<br>a quantitative approach. Additionally, the data collection technique used purposive sampling, in which the sample<br>was determined by certain criteria. The population was 12 Property Real Estate companies. In line with that, there<br>were 7 companies listed on the Indonesia Stock Exchange during 2018-2022 as the sample.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5937 PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN (STUDI PADA PENGGUNA PRODUK COSMIC CLOTHES DI SURABAYA) 2024-07-15T03:48:53+00:00 Achmad Alfan Alfanachmad09@gmail.com Widhi Ariestianti Rochdianingrum Alfanachmad09@gmail.com <p>This research aimed to analyze and find out the effect price, product quality and brand image on the customer’s loyalty (A Study for consumers of the cosmic clothes in Surabaya). The research was quantitative. Futhermore, the data collection technique used non-probability sampling, in which no equal opportunities for each element or member of the population to be selected as a sample. In line with that, there were 98 samples of consumers. Moreover, the population was Surabaya citizen who had purchased some products at cosmic clothes in Surabaya. The data analysis technique used multiple linear with the SPSS (Statical Product and Service Solution) program 23 version. Additional, the result showed that the price had a positive and significant effect on the customer’s loyalty. On the other hand, product quality had not a positive effect on the customer’s loyalty. In contrast, product quality did not positively effect on the customer’s loyalty. However, the brand image had a positive and significant effect on the customer’s loyalty.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5938 PENGARUH LEVERAGE, PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA 2024-07-15T03:59:38+00:00 Deviva Aristia devivaaristia21@gmail.com Nur Laily devivaaristia21@gmail.com <p>This reseach aimed to determine and analyze the effect of leverage, profitability, and liquidity on the firm value of Food and Beverage companies listed on the Indonesia Stock Exchange (IDX). Leverage was measured by DER (Debt to Equity Ratio). While Profitability was measured by ROA (Return On Asset) (ROA), and Liquidity was measured by CR (Current Ratio).The reseach was quantitative with a causal-comparative approach. Moreover, the data were secondary, in the form of finncial statements in IDX. The data collection technique used a purposive sample, in which the sample was based on the criteria given. In line with that, there were 11 companies as the sample during 5 years (2018-2022). Therefore, in total, there were 55 samples observed. Furthermore, the data analysis technique used multiple linier regression with SPSS 26.The result showed that leverage (DER) positively and significantly affected firm value. Likewise, profitability had a significantly positive effecct on firm value. However, liquidity (CR) had a positive but insignificant effect on firm value.</p> 2024-05-31T00:00:00+00:00 Copyright (c) http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/5939 PENGARUH PROFITABILITAS, LIKUIDITAS, DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018 - 2022 2024-07-15T04:05:56+00:00 Mia Audina Aulia Miaudina6070@gmail.com Nur Laily Miaudina6070@gmail.com <p>This research aimed to find out, examine, also analyze the effect of profitability, liquidity, and solvability on the firm value of Pharmaceutical companies listed on the Indonesia Stock Exchange 2018-2022. Furthermore, profitability was measured by Return On Asset, liquidity was measured by Current Ratio, and solvability was measured by Debt to Equity Ratio. The research was correlational with a quantitative approach. Moreover, the population was Pharmaceutical companies listed on the Indonesia Stock Exchange. The data collection technique used purposive sampling. In line wih that, there were 8 companies as the sample. Additionally, the data were taken for 5 years in the 2018-2022. Thus, there were 40 data samples. The data analysis technique used data analysis techniques quantitative. The analysis used software SPSS 26 version. The result showed that profitability (ROA) had a positive and significant effect on the firm value (PBV). On the other hand, both liquidity (CR) and solvability (DER) had insignificant effect on the firm value (PBV).</p> 2024-05-31T00:00:00+00:00 Copyright (c)