PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA BISNIS WANITA MELALUI INOVASI SEBAGAI VARIABEL INTERVENING (Studi Pada UMKM Dolly Surabaya)

Abstract

This research aimed to examine and analyze the effect of entrepreneurship orientation on women’s business performance through innovation as the intervening variable (A Study at UMKM Dolly Surabaya) The research was descriptive-quantitative. The population was female owners of UMKM Dolly. Moreover, the data were primary. The data collection technique used non-probability sampling. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to respondents through Google Forms. Furthermore, the sampling technique used purposive sampling. In line with that, there were 112 respondents as the sample. Additionally, the data analysis technique used PLS (Partial Least Square) with SmartPLS 3.0 The result indicated that entrepreneurship orientation had a positive and significant effect on women’s business performance. Likewise, entrepreneurship orientation had a positive and significant effect on innovation. Additionally, innovation had a positive and significant effect on women’s business performance. In addition, innovation as the intervening variable was able to mediate the effect of entrepreneurial orientation on women’s business performance both positively and significantly.