PENGARUH DER, ROA, DAN EPS TERHADAP HARGA SAHAM PERUSAHAAN KOSMETIK DI BEI

Abstract

This research aimed to find out and examine the effect of Debt to Equity Ratio (DER), Return On Asset (ROA), and Earnings Per Share (EPS) on the stock price of the cosmetic companies listed on the IDX during 2017-2022. The research was causal-comparative with a quantitative approach. The population was cosmetic companies listed on IDX. Furthermore, the data collection technique used purposive sampling i.e., a sample collection technique based on the determined consideration from the population members. In line with that, there were 6 cosmetic companies as the sample. Moreover, the data were taken for 6 years (2017-2022). In total, there were 36 data samples. The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 25 version. The result indicated that Debt to Equity Ratio had a negative and insignificant effect on the stock price. However, Return On Asset had a positive and significant on the stock price. Likewise, Earnings Per Share had a positive and significant effect on the stock price.