PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA SEKTOR PARIWISATA YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-2022

Abstract

This research aimed to find out the effect of profitability, liquidity, and leverage on the stock value of Tourism companies listed on the Indonesia Stock Exchange (IDX) during 2019-2022. The data were secondary, in the form of financial statements. Moreover, the independent variables were profitability which was measured by Return on asset, liquidity which was measured by Current ratio, and leverage which was measured by Debt to asset ratio. The dependent variable was firm value, which was measured by Price to Book Value. Furthermore, the population was 15 Tourism companies which fulfilled the criteria as a sample. The data collection technique used purposive sampling. In line with that, there were 60 samples taken during 2019-2022. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Program for Social Science) 25. The result of a hypothesis test concluded that profitability had an insignificant effect on firm value. On the other hand, liquidity had a positive dan significant effect on firm value. Similarly, leverage had a significantly positive effect on firm value.