PENGARUH KUALITAS PELAYANAN, HARGA DAN SOCIAL MEDIA MARKETING TERHADAP KEPUASAN PELANGGAN JASA EVENT ORGANIZER FAMILY PRODUCTION (FPRO) DI PULAU FLORES NUSA TENGGARA TIMUR

Abstract

This research aimed to find out, examine, and analyze the effect of service quality, price, and social media marketing on the customers’ satisfaction with Event Organizer Family Production (FPro) in Flores East Nusa Tenggara. The research population was customers of Event Organizer Family Production (FPro) in Flores East Nusa Tenggara from June 2022 - October 2022, consisting of 106 people. Furthermore, the data collection technique used Total Sampling, which all the population members used as samples. Moreover, the data collection technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 20 application. The research result showed that service quality had a significant effect on the customers’ satisfaction with Event Organizer Family Production (FPro). Similarly, the price had a significant effect on the customers’ satisfaction with Event Organizer Family Production (FPro). On the other hand, social media marketing had an insignificant effect on the customers’ satisfaction with Event Organizer Family Production (FPro).