PENGARUH PROFITABILITAS, LIKUIDITAS, DAN FIRM SIZE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN FOOD AND BEVERAGES DI BURSA EFEK INDONESIA

Abstract

This research aimed to examine the effect of profitability, liquidity, and firm size on firm value. Profitability was measured by Return on Asset (ROA), liquidity was measured by Current Ratio (CR), and firm size was measured by Log Natural Total Asset. While the firm value was measured by Price to Book Value (PBV). The research was quantitative. Moreover, the population was Food and Beverage companies listed on the Indonesia Stock Exchange (IDX). The data collection technique used a purposive sampling method, in which the sample was based on certain criteria. In line with that, there were 17 Food and Beverage companies as the sample. Furthermore, the data were taken during 5 years (2017- 2021). In total, there were 85 observed data. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26. The result showed that profitability had a positive and significant effect on the firm value. On the other hand, liquidity had a negative and significant effect on the firm value. Similarly, the firm size had a negative and insignificant effect on the firm value.