PENGARUH KEPUTUSAN INVESTASI, PROFITABILITAS, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN FARMASI DI BEI

Abstract

This research aimed to find out, analyze, and examine the effect of investment decisions, profitability, and liquidity on the pharmaceutical firm value that was listed on the Indonesia Stock Exchange (IDX) from 2017 up to 2021. While the investment was measured by Fixed Assets to Total Assets, profitability was measured by Return On Equity, and liquidity was measured by Current Ratio. The research was causal-comparative with a quantitative approach. Moreover, the data collection technique used purposive sampling, in which the sample was based on the criteria given. The population was 11 pharmaceutical companies. In line with that, there were 7 companies that were listed on IDX during 2017-2021. The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 29. Furthermore, the research result concluded that investment decisions (FATA) had a positive but insignificant effect on firm value. However, profitability (ROE) had a positive and significant effect on firm value. In contrast, liquidity (CR) had a negative and insignificant effect on firm value.