PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA KAROSERI ANGKASA

Abstract

Study this aim for know and analyze influence Quality Product, Price and Quality Service to decision purchase service Bodywork space. Type study this belong as study with approach quantitative in nature causal and comparative. Data collection techniques in this study were carried out using a questionnaire. The measurement scale used in this study is the Likert scale. Population used _ in study this is whole consumers who have use service Bodywork Space , meanwhile the sample used in the study this amounted to 100 specified respondents use Accidental Sampling technique is a sampling technique that is carried out by chance, meaning that anyone who accidentally meets the researcher can be used as a sample. As for technique analysis used in study this is technique analysis multiple linear regression with use tool help SPSS (Statistics Product and Service Solution) version 26.0. instrument testers use validity and reliability tests. Research results this show that quality product and price influential positive and significant to decision purchase whereas quality service influential positive and no significant to decision purchase.