PENGARUH KNOWLEDGE MANAGEMENT, MOTIVASI DAN INOVASI TERHADAP KEBERHASILAN USAHA PASCA PANDEMI COVID-19 (Studi Pada Wanita Pedagang di Dupak Grosir Surabaya)

Abstract

This research aimed to find out and analyze the effect of knowledge management, motivation, and innovation on women’s trader business success at Dupak Grosir Surabaya after the pandemic of Covid-19. The research was quantitative. The population was women’s traders of UMKM at Dupak Grosir, Surabaya. They consisted of 100 traders of respondents. Furthermore, the data collection technique used purposive sampling, in which the sample was based on the criteria given. Moreover, the instrument in the data collection technique used questionnaires. The data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 25. The result concluded that knowledge management had a positive and significant effect on women’s trader business success at Dupak Grosir Surabaya. Likewise, motivation had a positive and significant effect on women’s trader business success at Dupak Grosir Surabaya. Similarly, innovation had had a positive and significant effect on women’s trader business success at Dupak Grosir Surabaya.