PENGARUH PROMOSI DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN MENABUNG NASABAH BANK JATIM CABANG PEMBANTU UNIVERSITAS WIJAYA KUSUMA DI MASA PANDEMI COVID-19

Abstract

This research aimed to find out and examine the effect of promotion and product attributes on the saving decision
of the customers of Bank Jatim Sub-BranchWijaya Kusuma University Surabaya during the Covid-19 pandemic.
This research was quantitative. The research sample was obtained from the Nonprobability Sampling method i.e.,
a sample collection technique that did not give the same chance for any elements or members of the population
selected as the samples. Furthermore, based on the nonprobability sampling method, the research data was
obtained 97 samples from the questionnaire distributed to the customers of Bank Jatim Sub-Branch Wijaya
Kusuma University Surabaya. Moreover, the research analysis method used multiple linear regression analysis
with SPSS program (Statistical Product and Service Solution) 26 version. The research result concluded that
promotion had a positive and significant effect on the saving decision, product attributes had positive and
significant effectson the saving decision.