PENGARUH LIKUIDITAS, AKTIVITAS, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BEI

Abstract

The value of the company can be used as a measure of the success of a company’s management so that it can
increase trust for shareholders and the fulfillment of the welfare of shareholders reflects the high value of the
company. This research aimed to analyze the effect of liquidity (CR), activity (TATO), and profitability (ROE) on
the firm value (PBV) at automotive companies listed on the Indonesia Stock Exchange (IDX) in the 2016-2020
period. The research was quantitative. Moreover, the research population used 11 automotive companies,
meanwhile, the research sample collection technique used purposive sampling, which obtained 9 company samples
that fulfilled the determining criteria. On the other hand, the research data analysis technique used multiple linear
regression analysis with the SPSS program 24 version. Based on the hypothesis test (t test) conclude that liquidity
(CR) had a positive and insignificant effect on the firm value (PBV), activity (TATO) had significantly positive
affected the firm value (PBV), and profitability (ROE) had a positive but insignificant effect on the firm value
(PBV).