PENGARUH GAYA HIDUP, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS DI THRIFT SHOP NOT BAD SECONDHAND

Abstract

This research aimed to find out the effect of lifestyle, promotion, and product quality on consumers’ buying decisions of secondhand clothes at Thrift shop, Not Bad Secondhand. While the research was quantitative research. Moreover, the population was consumers who had ever bought products of secondhand clothes at Thrift shop, Not Bad Secondhand. Moreover, the data collection technique used a non-probability sampling technique. The collection did not give a chance for every member of the population to be chosen as a sample. Meanwhile, the sampling technique used purposive sampling technique. In line with that, there were 100 consumers as the sample. Furthermore, the data were primary. Additionally, the instrument in data sampling technique used questionnaires. Additionally, the data analysis technique used multiple linear regression. The research result concluded that lifestyle, promotion, and product quality had a positive and significant effect on consumers’ buying decisions of secondhand clothes at Thrift shop, Not Bad Secondhand.
Keywords: lifestyle, promotion, product quality, buying decisions