PENGARUH BUDAYA ORGANISASI, PENGEMBANGAN KARIR, KOMPENSASI TERHADAP LOYALITAS KARYAWAN PADA STARBUCKS COFFEE

Abstract

This research aimed to find out and examine the effect of organization culture, career development, and compensation on employees’ loyalty of Starbucks Coffee Petra, Surabaya. While the population was employees at Starbucks Coffee Petra, Surabaya. The research was quantitative. Moreover, the data collection technique used saturated sampling, in which the sample was all population. In line with that, there were 31 respondents of employees as the research sample. Furthermore, the data were collected by using questionnaires. Additionally, the data analysis technique used multiple linear regression with SPSS (Statistical Product and Service Solution) 26. Based on the research result, it concluded that organization culture had a positive and significant effect on employees’ loyalty at Starbucks Coffee Petra, Surabaya. Likewise, career development had a positive and significant effect on employees’ loyalty at Starbucks Coffee Petra, Surabaya. Similarly, compensation had a positive and significant effect on employees’ loyalty at Starbucks Coffee Petra, Surabaya.
keywords: organization culture, career development, compensation, employees loyalty