PENGARUH KUALITAS LAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA GRABFOOD (Studi Kasus Mahasiswa STIESIA Surabaya)

  • Trian Binar Yunansyah
  • Yahya Yahya
Keywords: :quality services, prices, promotions, customers satisfactions

Abstract

The existence of online tranportations are considered as the most important facility in our life since the online food ordering app existed in smartphones. This studi aims to analyze the impact of quality services, prices, and promotions towards customers satisfaction for using Grab food among the STIESIA students. This studi applies quantitative research. The population in study is the students of STIESIA Surabaya who utilized GrabFood. There are 100 samples as respondents. This study applies simple random sampling of probability sampling for collecting the samples. The sources are primary data which are collected by spreading online questionnaire. The analysis of this study applies SPPSs of multiple linear regresssions. The result hypothesis test shows that quality services give significant impact to the customers satisfactions, the prices give insignificant impact to customers satisfaction, and the Promotions give significant impact to customers satisfactions. Based on the coefficient determination(R2) shows that R2 values 0,608 or 60,8% as the contributions of the quality of the quality services, prices and promotion to the customers satisfactions of GrabFood users. In the other hand, the rest are impacted by other variable or factor.
Keywords :quality services, prices, promotions,customers satisfactions

Published
2021-11-29