PENGARUH CONSUMER TRUST, BRAND IMAGE, DAN SATISFACTION TERHADAP REPURCHASE INTENTION PADA PENGGUNA KARTU TELKOMSEL ( STUDI KASUS PADA MAHASISWA STIESIA SURABAYA )

  • Dylanti Kirana Dewi
  • Rismawati Rismawati
Keywords: consumer trust, brand image, satisfaction

Abstract

This study aims to examine consumer trust, brand image, and satisfaction with the repurchase intention of Telkomsel card users. Repurchase Intention is very important for the company especially for the continuity of the company's operations, it's because retaining customers is much easier than attracting new customers. This type of research is quantitative. The type of data used is primary data, the sampling technique used is a simple random sampling method, with a sample of 107 respondents. Data was collected using a questionnaire. The analysis technique used in this study is multiple linear regression using SPSS program tools. The test instrument uses validity and reliability tests. The results of the test show that consumer trust, brand image, and satisfaction have a positive and significant effect on repurchase intention. Thus PT. Telkomsel is expected to maintain and improve quality and strategies so that consumers can make repeat purchases from the company.
Keywords: consumer trust, brand image, satisfaction

Published
2021-11-16